3.3. Internal Peer Communication

Try these first

1. 1.

   What is risk communication?

   Hint

   Think about how we inform people of threats.

2. 2.

   Why is interpretation important in risk communication?

   Hint

   Consider how perspectives can change understanding.

3. 3.

   What is one potential outcome of poor risk communication?

   • Increased public trust
   • Public panic
   • More accurate media reporting

   Hint

   Think about how misunderstandings can escalate.

4. 4.

   True or False: All scientists interpret data the same way.

   • True
   • False

   Hint

   Consider the diversity of opinions within the scientific community.

5. 5.

   Develop a brief risk communication plan regarding a hypothetical environmental disaster, considering varied public demographics and potential reactions.

   Hint

   Consider who your audience is and how they might react differently.

6. 6.

   Critically evaluate a recent news article on a health risk. Determine whether the communication is effective, and suggest improvements.

   Hint

   Look for areas where ambiguity may confuse the audience.