Experiment Design - 5.8.2.2
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Variables Identification
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Letβs start by understanding the different types of variables we deal with in experiments. Can anyone tell me what independent and dependent variables are?
I think independent variables are what we change in an experiment, right?
Exactly, Student_1! Independent variables are the ones we manipulate to observe their effect. Now, who can explain what dependent variables are?
Dependent variables are the outcomes we measure, like how well users perform a task.
Correct, Student_2! They show us how the independent variables affect user behavior. Does anyone know what control variables are?
They are kept constant to ensure that the results arenβt influenced by other factors.
Great job, Student_3! Control variables maintain the integrity of our findings. Remember the acronym IV-Dependent-Consistent (IDC) for these: Independent, Dependent, and Control. Let's summarize what we've learned: 1) Independent variables are manipulated, 2) Dependent variables are measured, and 3) Control variables are constants.
Participants and Recruitment
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Now that we know our variables, letβs move on to participant recruitment. Why is it important to choose the right individuals for our study?
The right participants ensure we get valid results that reflect the target user population.
Exactly, Student_4! What about the methods we can use for recruitment?
We can recruit from university pools, online platforms, or even community ads.
Exactly! And we must consider factors like screening for demographics to ensure our sample is relevant. Whatβs an adequate number of participants for statistical power?
It usually depends on whether it's a pilot or controlled study. For rigorous experiments, Iβve read it can range from 12 to 25 participants per condition.
Great input, Student_2! Letβs remember: valid participants result in reliable findings. Can anyone remember how many should be in a pilot study?
For pilot studies, about 5 to 8 participants are usually enough.
Exactly! To recap: choose the right participants, utilize diverse recruitment strategies, and remember the importance of sample size.
Experimental Conditions and Design Types
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Letβs dive into our experimental conditions. What are the main types of experimental designs we can use?
Within-subjects and between-subjects designs!
Correct! In a within-subjects design, all participants experience each condition. Whatβs an advantage of this version?
It reduces individual variability because each participant acts as their own control.
Exactly right, Student_4! But how about the downsides?
There is a risk of carryover effects or fatigue since they experience all conditions.
Spot on! On the other hand, with a between-subjects design, what are some advantages?
Thereβs no carryover effect, and itβs simpler to manage since each participant only interacts with one condition.
Correct! But, remember, it requires more participants. The key terms to remember: Within-Subjects (one group, multiple experiences) and Between-Subjects (many groups, one experience). Can anyone summarize these points?
Within-Subjects reduces variance but has risks; Between-Subjects avoids carryover but needs more people!
Introduction & Overview
Read summaries of the section's main ideas at different levels of detail.
Quick Overview
Standard
In this section, we dive into the essential elements of experimental design within the context of Human-Computer Interaction (HCI). It covers the identification of variables, recruitment of participants, determination of experimental conditions, and detailed procedures to minimize biases and enhance validity.
Detailed
Experiment Design in HCI
This section outlines crucial aspects of experimental design in Human-Computer Interaction (HCI). Proper design is vital to ensure reliable outcomes and conclusions that can be drawn from research. The main points discussed include:
Variables Identification
Understanding the types of variables is fundamental:
- Independent Variables (IVs): These are manipulated or changed to observe effects.
- Dependent Variables (DVs): These are measured to determine the impact of IVs.
- Control Variables (CVs): These must be held constant to avoid confounding results.
Participants
Recruitment strategies and sample size considerations are critical for valid results:
- Recruitment: Methods include advertisements, snowball sampling, and online platforms, adhering to ethical standards.
- Demographics & Screening: Criteria should reflect the intended user base.
- Number of Participants: Varies based on whether conducting pilot studies or formal experiments, with recommendations for adequate statistical power.
Experimental Conditions
Outline the different settings or treatments to be administered:
- Within-Subject Design: All participants experience all conditions, reducing variability but increasing the risk of carryover effects unless counterbalanced.
- Between-Subject Design: Different groups experience different conditions, preventing carryover effects but requiring more participants.
Tasks
Design tasks should reflect real-world scenarios to measure realistic user interactions. Tasks must be measurable, specific, and clearly defined.
Procedure
Walk through rigorous steps to ensure consistency:
- Informed consent, pre-test questionnaires, test administration, and data collection should be structured and standardized.
Measurement Techniques
Understanding the scales of measurement (nominal, ordinal, interval, ratio) is essential for proper data analysis. Each scale guides statistical methodologies to apply thereafter.
Overall, a well-structured experimental design contributes significantly to the validity and reliability of research findings in HCI, ultimately guiding effective user interface designs.
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Participants (Subjects)
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Chapter Content
Participants (Subjects):
- Recruitment: How will participants be found and invited to the study? This could involve university participant pools, online recruitment platforms, public advertisements, or snowball sampling. Ethical considerations, such as informed consent and privacy, are paramount.
- Demographics and Screening: It's crucial to define the target user group for the system being evaluated. Screening questions are often used to ensure participants meet specific criteria (e.g., "Are you a frequent smartphone user?", "Do you have experience with online shopping?"). This ensures the sample is representative of the intended user population, enhancing external validity.
- Number of Participants: The number of participants required depends on several factors:
- Pilot Studies: These are small, informal, and unstructured preliminary studies conducted to test the experimental procedure, identify potential problems, refine tasks, and estimate task completion times. For a pilot study, a small number of participants (e.g., 5 to 8) is often sufficient to uncover major usability issues and procedural flaws. The goal is not statistical significance but rather to refine the methodology.
- Controlled Empirical Studies (Formal Experiments): For a rigorous, statistically significant experiment, the number of participants needs to be determined based on statistical power analysis. This calculation considers the desired effect size (the magnitude of the difference one expects to detect), the desired level of statistical significance (Ξ±), and the statistical power (Ξ², the probability of correctly rejecting a false null hypothesis). As a general guideline, many HCI studies aiming for statistical significance often require between 12 to 25 participants per condition in a between-subjects design, or 12 to 25 participants total in a within-subjects design, to detect medium-sized effects. Larger effects require fewer participants, while smaller effects require more.
Detailed Explanation
In this section, we discuss the importance of participants in an experiment. First, researchers need to recruit participants. They can do this through various methods like using online platforms or advertisements. Itβs essential to handle ethical aspects such as getting consent and protecting privacy.
Secondly, defining the demographics of the participant group is crucial. Researchers must ensure that those included meet specific criteria so they accurately represent the intended audience. This is important for making sure that findings from the study can be generalized to similar groups.
Lastly, the number of participants is fundamental. In the early stages, pilot studies help identify and solve potential issues. For formal experiments, statistical power analysis determines the ideal number of participants needed to achieve reliable results. Usually, a larger number of participants increases the accuracy of results and can lead to more comprehensive findings.
Examples & Analogies
Imagine a school teacher preparing a lesson. Before they teach, they might ask students certain questions to see what they already know about the topic. They could also conduct a small test with just a few students to refine their teaching methods. In a similar way, researchers assess who will be part of their study and test the setup to ensure they can draw valid conclusions for everyone, just like how the teacher wants to ensure all students benefit from effective teaching.
Experimental Conditions
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Chapter Content
Experimental Conditions:
- These refer to the different levels or variations of the independent variable that participants will experience.
- Within-Subject Design (Repeated Measures Design): In this design, each participant experiences all experimental conditions. For example, the same group of users might try both Layout A and Layout B.
- Advantages: Reduces variability due to individual differences (each participant serves as their own control), requiring fewer total participants.
- Disadvantages: Prone to "carryover effects" or "order effects."
- Mitigation: Counterbalancing is crucial. This involves presenting the conditions in different orders to different participants.
- Between-Subject Design (Independent Measures Design): In this design, different groups of participants are assigned to different experimental conditions, with each participant experiencing only one condition.
- Advantages: No carryover effects between conditions, simpler to administer in some cases.
- Disadvantages: Requires more participants overall to achieve the same statistical power as a within-subject design.
- Mixed-Subject Design: Combines elements of both within-subject and between-subject designs.
Detailed Explanation
This section covers different experimental designs used in studies. Experimental conditions define how or in what ways the studyβs independent variable is manipulated.
The first design type is 'within-subject,' where each participant experiences all conditions being tested. This can minimize differences caused by individual participant variability, but it may lead to issues like 'carryover effects,' where the experience from one condition influences the next. To address this, researchers often use counterbalancing, where different participants experience conditions in a varied order.
The second design type is 'between-subject,' where different participant groups are used for each condition. This can eliminate carryover effects altogether but typically requires more overall participants to maintain statistical strength. Finally, a mixed-subject design combines both strategies to leverage their strengths, allowing certain aspects of the study to be experienced by all participants while others are assigned to groups.
Examples & Analogies
Think about trying two kinds of cereal. In a 'within-subject' scenario, you might eat both cereals on different days to judge which one you like better. But, if you do an 'between-subject' test, one group eats only one type, while another group eats the other. This is like testing a new restaurant where your friend says one dish is better. If they taste both options on different days, they might still favor one due to its familiarity, whereas if two groups switch dishes every week, they can compare without bias from prior experience.
Tasks
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Chapter Content
Tasks:
- The activities participants perform during the study. Tasks should be:
- Representative: Reflect real-world scenarios and typical user goals.
- Clearly Defined: Provide unambiguous instructions on what to do.
- Specific: Avoid vague goals; instead, specify precise actions.
- Measurable: Allow for objective data collection related to dependent variables.
Detailed Explanation
In this part of experiment design, we focus on the tasks that participants will perform during the study. Itβs essential that tasks are reflective of actual scenarios that users might encounter in real life. This way, any conclusions drawn from the results are applicable to real-world situations.
Additionally, tasks need to be clearly defined, meaning instructions should be straightforward to avoid any confusion about whatβs expected. Each task should specify explicit actions, ensuring that everyone understands what they should do. Finally, tasks should be designed in a way that results can be measured objectively. This enables researchers to collect accurate data related to the dependent variables they are studying.
Examples & Analogies
Consider a driving test. The tasks (like parallel parking or merging into traffic) are structured to mimic real driving situations. If the instructions are vague (like saying 'drive well') or if a task is unmeasurable (like judging whether a candidate 'looks confident'), it wouldn't accurately assess a person's driving abilities. Just like this test, research tasks should resemble real situations, be crystal clear, and allow for objective evaluation.
Procedure
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Chapter Content
Procedure:
- A meticulously detailed, step-by-step plan for conducting the experiment. It ensures consistency and replicability. The procedure includes:
- Participant arrival and welcome.
- Informed consent process.
- Pre-test questionnaires (demographics, prior experience).
- Instructions for tasks and system use.
- Administration of experimental conditions (including counterbalancing if applicable).
- Data collection methods (e.g., logging software, video recording, observation notes).
- Post-test questionnaires (satisfaction, subjective feedback).
- Debriefing (explaining the study's purpose, answering questions).
Detailed Explanation
The procedure section of an experiment is like the recipe for a dish. It lays out the specific sequence of steps researchers follow so that everything runs smoothly and can be repeated in the future if needed. This helps guarantee that each participant experiences the same conditions.
It starts with welcoming participants and explaining their role in the study, covering ethics through the informed consent process. Then, researchers gather initial data by asking about demographics and prior experiences.
Once thatβs done, clear instructions for their tasks are given to ensure they know what to do. During the experiment, all relevant information is collected in systematic ways, whether through software logs or recordings. After the tasks, researchers seek feedback through post-test questionnaires and then provide a debriefing, clarifying the studyβs aims and addressing any participant questions.
Examples & Analogies
Think of organizing an event, like a wedding. Thereβs a schedule everyone must follow: welcoming guests, explaining the ceremony, guiding through activities, gathering feedback after the event, and thanking everyone at the end. Each of these steps is crucial to ensure the event runs smoothly and everyone knows what to expect. Similarly, a research procedure outlines every detail to maintain clarity and uniformity throughout the study.
Key Concepts
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Independent Variable: Manipulated variable to observe effects.
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Dependent Variable: Measured outcome influenced by the independent variable.
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Control Variables: Constants to prevent confounding results.
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Participants: Individuals involved in the study whose characteristics can influence results.
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Within-Subject Design: Each participant experiences all conditions.
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Between-Subject Design: Different groups undergo different conditions.
Examples & Applications
In a study analyzing the effect of two different website layouts on user satisfaction, the layout would act as the independent variable, while user satisfaction ratings would be the dependent variable.
If a researcher tests the effect of different instructional methods on test performance, the instructional methods are independent variables, and test scores are the dependent variables.
Memory Aids
Interactive tools to help you remember key concepts
Rhymes
In a study, keep it clear, IVs we manipulate here. DVs to measure, nice and neat, controlled by the constants we must keep.
Stories
Once, in a lab, a researcher set out to find how different screen settings would affect user comfort. They meticulously controlled every aspect, from room temperature to lighting, ensuring only the screen settings varied, leading to meaningful findings!
Memory Tools
Remember 'IVDC': Independent Variable (input), Dependent Variable (data), Control Variables (constant).
Acronyms
Use 'RAPID' to remember
Recruitment
Assignment of participants
Procedures
Independent variables
and Dependent outcomes.
Flash Cards
Glossary
- Independent Variable (IV)
A variable that is manipulated to observe its effect on a dependent variable.
- Dependent Variable (DV)
The outcome variable measured to see the effect of the independent variable.
- Control Variables (CV)
Variables that are held constant to avoid confounding results.
- WithinSubject Design
An experimental design where each participant experiences all conditions.
- BetweenSubject Design
An experimental design where participants are assigned to different conditions.
- Pilot Study
A small preliminary study to test procedures and gather initial feedback.
Reference links
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