5.3 - Use Employer Branding to Attract High-Quality Applicants
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is employer branding?
💡 Hint: Think about how companies market themselves specifically to job seekers.
Why is a positive brand identity important?
💡 Hint: Consider how people choose companies to work for.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the main purpose of employer branding?
💡 Hint: Think about the reasons companies invest in their image.
True or False: Employees should be excluded from employer branding efforts.
💡 Hint: Consider who can authentically share their experiences.
Get performance evaluation
Challenge Problems
Push your limits with advanced challenges
A company faces high turnover rates. Propose a strategy focused on employer branding to reduce turnover and attract the right talent.
💡 Hint: Think about why employees might feel disconnected.
Your task is to improve the employer brand of a non-profit organization struggling to attract volunteers. What methods would you use?
💡 Hint: Consider how to appeal to potential volunteers' desire for community involvement.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.