Symbolism and Imagery in Persuasion
Key Concepts
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Emotional Shorthand: Using a single image to replace a complex argument.
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The Sensory Bridge: Using imagery to make a distant problem feel physically close to the audience.
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Neural Shortcuts: The biological result of consistent symbolic branding.
Examples & Applications
Symbolism: An olive branch representing a desire for peace during a tense negotiation.
Imagery: A charity ad describing "the hollow ache of hunger" rather than just showing a statistic about food scarcity.
Memory Aids
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Memory Tools
Symbols (The Object), Imagery (The Senses), A**ssociation (The Result).
Memory Tools
Conscious words are the tip of the iceberg, but symbolism and imagery are the massive part under the water that actually moves the ship (the audience).
Flash Cards
Reference links
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