B.iv – Develop accurate and appropriate detailed design specifications, for the chosen solution
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Key Concepts
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Scalability: The ability of a design to be resized without loss of quality.
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Brand Integrity: Maintaining the original intended look and feel of a design.
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Cross-Platform Consistency: Ensuring a design looks the same regardless of the device or medium.
Examples & Applications
Example 1: A "Minimum Size" spec might state: "The logo must not be reproduced smaller than 15mm in print or 50px on digital screens to maintain legibility of the tagline."
Example 2: A "Font Pairing" spec might state: "Primary Heading: Montserrat Bold (700), 32pt size, -20 tracking."
Flash Cards
Glossary
- Tracking
The uniform adjustment of spacing between all letters in a block of text.