Practice - 3. Analyzing Research for Detailed Design Brief Formulation
Practice Questions
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What are the four key components of a detailed Design Brief?
- Answer: 1. The Problem, 2. Target Audience, 3. Constraints, and 4. Desired Outcomes.
- Hint: Think of it as the "Mission Statement" for your project.
💡 Hint: Think of it as the "Mission Statement" for your project.
Define Evidence-Based Design according to the glossary.
- Answer: Creating designs based on actual research findings rather than personal assumptions or guesswork.
- Hint: It means "designing with proof."
💡 Hint: It means "designing with proof."
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Interactive Quizzes
Quick quizzes to reinforce your learning
Which part of a design brief answers "Who exactly will be using the product"?
- Type: MCQ
- Options: The Problem, Constraints, Target Audience, Desired Outcomes
- Correct Answer: Target Audience
- Explanation: Defining the audience (often through Personas) ensures the product is tailored to the correct user needs.
- Hint: Review the "5 Ws" memory aid.
💡 Hint: Review the "5 Ws" memory aid.
A design brief should be written before you conduct any research to ensure you stay on track.
- Type: Boolean
- Options: True, False
- Correct Answer: False
- Explanation: A detailed design brief must be evidence-based, meaning it is written after research is analyzed so that it reflects real-world data.
- Hint: Check the "Description" section.
💡 Hint: Check the "Description" section.
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Challenge Problems
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The 5 Ws Application: Take the "Strong Brief" from the examples and map it to the 5 Ws.
- Solution:
- Who: Teenagers.
- What: Resealable, visually appealing snack package.
- Where: Likely schools/on-the-go (implied by "snack package").
- When: Within 90 days (for composting).
- Why: To provide a biodegradable, eco-friendly alternative to standard plastic.
- Hint: Use the "Memory Aids" section.
💡 Hint: Use the "Memory Aids" section.
Data to Brief: You researched that 80% of elderly users struggle with "twist-off" bottle caps. Write one specific Constraint for a design brief based on this insight.
- Solution: "The packaging must utilize a flip-top or lever-based opening mechanism that requires less than 2 Newtons of force to operate, ensuring accessibility for users with limited grip strength."
- Hint: Make the "Insight" into a "Non-negotiable limit."
💡 Hint: Make the "Insight" into a "Non-negotiable limit."
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