3. Justifying Chosen Design Idea (3.3) - Unit 2: Sustainable Product Innovation (Project: Eco-Friendly Packaging Design)
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3. Justifying Chosen Design Idea

3. Justifying Chosen Design Idea

Practice

Audio Book

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Moving Beyond Subjectivity * **Chunk Text:** Selecting a final design is a result of critical analysis, not just personal preference. * **Detailed Explanation:** Many beginner designers pick their favorite drawing. However, professional justification requires looking at the data. If your user research says people want "easy to clean" and your favorite design is "complex and hard to wash," you must justify why you are either changing the design or picking a different one. * **Real-Life Example or Analogy:** It’s like a judge in a talent show. They might personally love a specific singer, but they have to score them based on pitch, rhythm, and performance. The "Design Specification" is the judge’s scorecard.

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Selecting a final design is a result of critical analysis, not just personal preference.
* Detailed Explanation: Many beginner designers pick their favorite drawing. However, professional justification requires looking at the data. If your user research says people want "easy to clean" and your favorite design is "complex and hard to wash," you must justify why you are either changing the design or picking a different one.
* Real-Life Example or Analogy: It’s like a judge in a talent show. They might personally love a specific singer, but they have to score them based on pitch, rhythm, and performance. The "Design Specification" is the judge’s scorecard.

Detailed Explanation

Many beginner designers pick their favorite drawing. However, professional justification requires looking at the data. If your user research says people want "easy to clean" and your favorite design is "complex and hard to wash," you must justify why you are either changing the design or picking a different one.
* Real-Life Example or Analogy: It’s like a judge in a talent show. They might personally love a specific singer, but they have to score them based on pitch, rhythm, and performance. The "Design Specification" is the judge’s scorecard.

Examples & Analogies

It’s like a judge in a talent show. They might personally love a specific singer, but they have to score them based on pitch, rhythm, and performance. The "Design Specification" is the judge’s scorecard.

The Power of Comparison * **Chunk Text:** Contrast your chosen design with your alternatives to show why it is superior. * **Detailed Explanation:** A strong justification doesn't just talk about the winner; it explains why the losers lost. This shows you haven't just ignored your other ideas, but that you evaluated them and found them lacking in specific, measurable ways. --

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Contrast your chosen design with your alternatives to show why it is superior.
* Detailed Explanation: A strong justification doesn't just talk about the winner; it explains why the losers lost. This shows you haven't just ignored your other ideas, but that you evaluated them and found them lacking in specific, measurable ways.

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Detailed Explanation

A strong justification doesn't just talk about the winner; it explains why the losers lost. This shows you haven't just ignored your other ideas, but that you evaluated them and found them lacking in specific, measurable ways.

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Examples & Analogies

No real-life example available.

Key Concepts

  • Objective Evaluation: Using facts and measurements rather than feelings to make decisions.

  • Trade-offs: Recognizing that the "best" design might be slightly more expensive but significantly more durable.

  • Traceability: Ensuring every feature in your final design can be traced back to a specific user need or research finding.

Examples & Applications

Example 1: "I chose Design A because, although Design B was more aesthetic, Design A uses recycled cardboard, meeting my primary sustainability specification."

Example 2: "User testing on my cardboard mockup showed that the handle on Design C was too small; therefore, I am proceeding with Design A which features the enlarged ergonomic grip requested by of participants."

Memory Aids

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Memory Tools

  • Functionality: Does it work?
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Memory Tools

Does it help the person?

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Memory Tools

Does it meet the checklist?

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Memory Tools

Is it sustainable?

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Memory Tools

Why is it better than the others?

  • Rhyme

Flash Cards

Glossary

Selection Matrix

A table used to evaluate and rank different design ideas against set criteria.

Reference links

Supplementary resources to enhance your learning experience.