2.1 - Identifying Purpose and Target Audience
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Practice Questions
Test your understanding with targeted questions
What are the five primary purposes of media?
💡 Hint: Remember the acronym IPEES.
Define 'target audience'.
💡 Hint: Think about who the media message is intended for.
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Interactive Quizzes
Quick quizzes to reinforce your learning
Which of the following is NOT a purpose of media?
💡 Hint: Focus on the positive intentions of media creation.
True or False: Psychographics only refer to income and education levels.
💡 Hint: Consider what psychographics actually encompass.
3 more questions available
Challenge Problems
Push your limits with advanced challenges
You are tasked with creating an advert for a new eco-friendly product. Identify your target audience, their demographics and psychographics, and describe how you would craft the message to appeal to them.
💡 Hint: Think about who would value and benefit from your eco-friendly product.
Analyze a media campaign that recently caught your attention. Discuss its purpose, target audience, and the techniques it used to connect the two.
💡 Hint: Consider specific elements that relate directly to both the audience and the campaign's goal.
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