2.2.1 - Primary Research Methods
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Practice Questions
Test your understanding with targeted questions
Define what a survey is.
💡 Hint: Think about where we collect opinions from multiple people.
What is one purpose of conducting interviews?
💡 Hint: Consider the way we ask open-ended questions.
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Interactive Quizzes
Quick quizzes to reinforce your learning
Which method is best for gathering quantitative data?
💡 Hint: Consider which method allows for the most data collection.
True or False: Focus groups are good for in-depth individual insights.
💡 Hint: Think about the nature of group discussions.
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Challenge Problems
Push your limits with advanced challenges
You need to design a research plan for a new app. Which primary research method would you recommend using first and why?
💡 Hint: Think about which method helps collect broader data first.
You have observed that users are struggling with an app's navigation. What follow-up research method should you use to gain deeper insights?
💡 Hint: Focus on the method that allows for addressing individual experiences.
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