Interactive Audio Lesson
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Overview of Summative Assessment
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Today we'll dive into the summative assessment, where you'll demonstrate all you've learned in our unit. This project encompasses several components including case studies and a design specification.
What should our case studies include?
Great question! Each case study should analyze an existing product and include evaluation artifacts like SWOT and heuristic analysis.
Can you explain what a SWOT analysis is?
Sure! SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It helps us evaluate a product's potential and challenges.
How many case studies do we need to complete?
You'll be completing three case studies during this summative assessment.
What about the research dossier?
The research dossier combines data from primary and secondary research that you will need to analyze and critique in a structured way.
In summary, ensure you include detailed analyses, reflective components, and visuals like empathy maps.
Building Empathy & Market Analysis
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Next, letโs talk about empathy and market analysis. Youโll create empathy maps for your user personas.
What is an empathy map used for?
An empathy map helps illustrate what your users might think, feel, say, and do, enhancing your understanding of their needs.
And the competitive analysis part?
In the competitive analysis, you will identify five products similar to yours, and annotate each based on strengths, weaknesses, and opportunities.
How do I gather that information?
Youโll use market research, gather user reviews, and reflect on your own product insights.
Sounds comprehensive! How important is it to validate this information?
Extremely important! Validating data ensures you're basing decisions on accurate and relevant information.
To wrap up this session, remember the key steps in creating effective empathy maps and conducting thorough competitor analysis.
Final Design Specification Creation
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Now letโs focus on crafting your final design specification. This document will be pivotal for your project.
What sections should we include in our specification?
You'll need to include user personas, user stories, prioritized requirements, and test scenarios.
How long should this document be?
The specification should ideally span 15 to 20 pages.
Is there a specific structure we should follow?
Yes, maintain clarity. Start with an introduction outlining the project aim, followed by well-organized sections covering each part.
What about reflecting on our design process?
Reflecting is essential. You'll write a 500-word essay evaluating your research processes and proposing future improvements.
In summary, be thorough and concise, and make sure to reflect on your work. This will help you strengthen your final deliverable.
Introduction & Overview
Read a summary of the section's main ideas. Choose from Basic, Medium, or Detailed.
Quick Overview
Standard
Students are tasked with synthesizing their learning in a professional report format that encompasses case studies, research analysis, empathy mapping, and a detailed design specification. Emphasis is placed on clarity, thoroughness, and reflection on the design process.
Detailed
Summative Assessment (Comprehensive Deliverable)
This section is centered on the culmination of students' learning through a professional-grade report and specification that exemplifies their understanding and application of design principles. Students engage in a comprehensive deliverable designed to reflect their mastery over the following key components:
- Case Study Portfolio: Students design three in-depth case studies (5 pages each) that examine existing products, incorporating various evaluation artifacts such as heuristic tables, SWOT analyses, affinity maps, and sentiment charts.
- Primary & Secondary Research Dossier: An 8-page dossier that includes transcripts from surveys and interviews, observation notes, literature reviews, and market statistics, all presented critically.
- Empathy & Market Analysis Package: This includes high-resolution empathy maps for two user personas and a competitive analysis matrix that evaluates five products with SWOT annotations.
- Final Design Specification: This polished document will be comprehensive (15-20 pages) and consist of an executive summary, user personas, user stories, prioritized requirements, test scenarios, and linkage of requirements to research data.
- Reflection Appendix: A traceability matrix alongside a 500-word reflective essay on research trade-offs and proposed improvements should also be included, ensuring students not only articulate their findings but also reflect on the iterative design process.
The deliverables collectively represent a 100% weighting of the summative assessment focus, emphasizing the necessity of problem analysis, research rigor, product evaluation, and clear specifications, while prompting students to reflect on their iterative planning processes.
Definitions & Key Concepts
Learn essential terms and foundational ideas that form the basis of the topic.
Key Concepts
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Case Studies: In-depth analysis of products to derive insights.
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SWOT Analysis: A method for evaluating a product's internal and external factors.
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Empathy Mapping: A technique for visualizing user emotions and thoughts.
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Research Dossier: An extensive collection of research documents and critiques.
Examples & Real-Life Applications
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Examples
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An example of a case study can be analyzing how the Uber app improved its UI for user convenience.
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A practical usage of SWOT would be assessing a competitor's strengths against your own product features.
Memory Aids
Use mnemonics, acronyms, or visual cues to help remember key information more easily.
๐ต Rhymes Time
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In case studies great, don't be late, SWOT your way, to know your fate.
๐ Fascinating Stories
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Imagine a designer reviewing several apps; by creating case studies, they discover what makes their favorite one work best.
๐ง Other Memory Gems
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Remember the acronym CASE: Compile your 'Case studies', 'Analyze' them well, 'Specify' your emotions, 'Evaluate' your insights.
๐ฏ Super Acronyms
C.E.M.S
- Case study
- Empathy maps
- Market analysis
- Specification.
Flash Cards
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Glossary of Terms
Review the Definitions for terms.
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Term: Case Study
Definition:
An in-depth examination of an existing product to analyze its features and effectiveness.
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Term: SWOT Analysis
Definition:
A strategic planning tool used to identify Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
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Term: Empathy Map
Definition:
A visual representation that outlines what a user thinks, feels, says, and does to better understand them.
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Term: Research Dossier
Definition:
A compilation of research findings from primary and secondary sources presented critically.