10.4.2 - Levels of Emotional Design (Don Norman's Model)
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is the visceral level of emotional design?
💡 Hint: Think about first impressions based on appearance.
Give an example of a product that shows behavioral design.
💡 Hint: Consider gadgets you frequently use that feel intuitive.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What are the three levels of emotional design?
💡 Hint: The names start with 'V', 'B', and 'R'!
True or False: The visceral level is about conscious evaluation of a product.
💡 Hint: Think about immediate feelings versus reflective thoughts.
1 more question available
Challenge Problems
Push your limits with advanced challenges
Design a kitchen gadget that engages users across all three emotional design levels. Describe the features at each level.
💡 Hint: Think about how each level speaks to the user emotionally.
Analyze a popular product and discuss how it appeals to each of the three levels of emotional design.
💡 Hint: Identify the design choices that contribute to emotional engagement.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.