Practice Market Research (10.6.2.2) - Chapter 10: Branding, Packaging & Product Identity
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Market Research

Practice - Market Research

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Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What is the target audience for a product aimed at seniors?

💡 Hint: Consider the characteristics of older adults.

Question 2 Easy

Define market research in one sentence.

💡 Hint: Think about the analysis of consumer information.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What is the primary purpose of market research?

To collect economic data
To gather consumer insights
To design products

💡 Hint: Think about the information needed before designing a product.

Question 2

True or False: Understanding the competitive landscape is not important for product design.

True
False

💡 Hint: Consider why we analyze competitors in a market.

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Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Devise a market entry strategy for a new gadget targeting tech-savvy millennials. Include considerations for pricing, promotion, and distribution.

💡 Hint: Think about what appeals to millennials in terms of design and marketing.

Challenge 2 Hard

Analyze the risks involved in launching a new product without conducting thorough market research.

💡 Hint: Consider the consequences of guessing rather than gauging consumer preferences.

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