Practice Target Audience - 10.6.2.1 | Chapter 10: Branding, Packaging & Product Identity | IB Grade 8 Product Design
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Target Audience

10.6.2.1 - Target Audience

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Practice Questions

Test your understanding with targeted questions

Question 1 Easy

Define the term 'Target Audience.'

💡 Hint: Consider who the product is made for.

Question 2 Easy

What are Demographics?

💡 Hint: Think about who is in the audience.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What is a target audience?

A general population
A specific group for a product
A marketing strategy

💡 Hint: Think about who the product is aimed at.

Question 2

True or False: Psychographics only measure income levels.

True
False

💡 Hint: What else do psychographics cover beyond income?

2 more questions available

Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Develop a profile for a target audience of a new fitness product, including demographics and psychographics.

💡 Hint: Include details on age, interests, and values.

Challenge 2 Hard

Design a market research plan for a new eco-friendly product. What strategies will you employ?

💡 Hint: Consider both consumer and competitor insights.

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