10.1.2 - The Designer's Role in Product Identity
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What is product identity?
💡 Hint: Think about what makes a product recognizable.
Name one element of visual communication.
💡 Hint: These are all part of what we see.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does product identity encompass?
💡 Hint: Think about feelings associated with a product.
Visual communication is crucial for which reason?
💡 Hint: Consider how we recognize brands.
3 more questions available
Challenge Problems
Push your limits with advanced challenges
Design a new phone. Describe how visual communication, tactile experience, user experience, and packaging can be integrated to create a strong product identity.
💡 Hint: Consider how each element can reinforce the overall brand message.
Analyze a product you own. Discuss how its design elements contribute to its identity in the marketplace.
💡 Hint: Reflect on your feelings when you first saw and used the product.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.