1.6 - Environmental Scanning and Its Importance
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Practice Questions
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What does environmental scanning refer to?
💡 Hint: Think about the continuous nature of the process.
List one factor environmental scanning assesses.
💡 Hint: Use the acronym PEST.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is environmental scanning?
💡 Hint: Think about its continuous nature.
Which strategy does environmental scanning aid in developing?
💡 Hint: Link it to long-term direction.
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Challenge Problems
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Discuss an industry that has changed dramatically due to environmental scanning. What were the key factors considered?
💡 Hint: Think about how companies responded to new technologies.
Evaluate how a fashion brand could implement PEST analysis before launching a new line. What steps should they take?
💡 Hint: Consider each aspect of PEST in relation to market entry.
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