QA is a proactive, systematic approach to ensuring products or services meet defined quality standards and customer needs. It focuses on defect prevention during the development lifecycle and plays a vital role in various aspects such as improving user satisfaction, reducing project costs, and enhancing product reliability and compliance. The section delves into key QA activities including defining quality standards, creating test strategies, and supporting training efforts. Additionally, it clarifies the differences between QA, QC, and testing to emphasize the comprehensive scope of QA processes. The significance of QA is underscored by its support for continuous improvement and its growing relevance in a variety of industries.