3.4.3. Branding and Customer Experience

Try these first

1. 1.

   What does branding refer to in software?

   Hint

   Think about how a logo or an application's look can affect perception.

2. 2.

   Describe how good CX can impact customer decisions.

   Hint

   Consider how customers feel after using a well-designed service.

3. 3.

   Which of the following best defines customer experience?

   • The perception of a company's brand.
   • The total interaction a customer has with a company.
   • The price of a service.

   Hint

   Think of all the ways a customer interacts with a brand.

4. 4.

   True or False: Branding solely focuses on the visual identity of a product.

   • True
   • False

   Hint

   Consider branding in wider terms than just visuals.

5. 5.

   A newly launched app received numerous complaints about its confusing layout. Outline a strategy to redesign this app focusing on enhancing the customer experience.

   Hint

   Consider what common UX principles could help improve the design.

6. 6.

   Consider a software company known for poor customer support. Develop a marketing plan that would take advantage of customer experience as a selling point.

   Hint

   Research specific customer experience improvements that can be highlighted.