1.4. E-commerce Domain

Try these first

1. 1.

   What is the purpose of a shopping cart in e-commerce?

   Hint

   Think of how you would shop physically; what do you do before paying?

2. 2.

   Define a payment gateway.

   Hint

   Which service is involved when entering credit card details online?

3. 3.

   What is the primary function of a shopping cart?

   • To facilitate secure payments
   • To manage product selections
   • To track orders

   Hint

   Consider the role of a physical cart in a store.

4. 4.

   True or False: User experience has no effect on conversion rates.

   • True
   • False

   Hint

   Think about sites you enjoy and whether you've bought from them.

5. 5.

   Create a marketing strategy that utilizes CRM tools to enhance customer engagement and loyalty.

   Hint

   Think about how you can reward returning customers.

6. 6.

   Evaluate an e-commerce website and suggest UX improvements based on customer feedback.

   Hint

   Consider where users might struggle based on your browsing experience.