3. Key Considerations for BAs

Try these first

1. 1.

   Define B2B and give a simple example.

   Hint

   Think about transactions that happen between companies.

2. 2.

   What does B2C stand for?

   Hint

   Consider who is the ultimate buyer in this type of transaction.

3. 3.

   What does B2B stand for?

   • Business to Business
   • Business to Consumer
   • Both

   Hint

   Think of the relationships that companies have with each other.

4. 4.

   In which type of project is user experience a primary focus?

   • B2B
   • B2C
   • Both

   Hint

   Consider who the end-user is in each project type.

5. 5.

   Develop a detailed plan for a BA in a B2B project involving software development for a hospital. Consider stakeholder needs and documentation strategies.

   Hint

   Think about the health sector's regulations and various department needs.

6. 6.

   Design an A/B testing strategy for a new B2C app release that aims to improve user engagement.

   Hint

   Consider what features you want to test for improving engagement.