In this section, we explore the role of interviews in sociological research as a pivotal method that allows researchers to engage in guided conversations with respondents. Unlike structured surveys, interviews offer significant flexibility in their format, enabling interviewers to adapt questions based on the flow of conversation, delve deeper into responses, and explore new topics that may arise. However, this flexibility also presents challenges, such as the potential for interviewer bias and variability in responses based on the emotional states of both the interviewer and the respondent. The section also contrasts interviews with surveys and participant observation, highlighting the strengths of interviews in terms of richness of data and individualized insights. This section empowers students to appreciate the nuances of qualitative methods and their applications in producing sociological knowledge.