The Jal Kranti Abhiyan, initiated by the Government of India in 2015-16, targets water security amidst increasing demands and pollution challenges. This program seeks to involve local bodies, NGOs, and citizens actively in water management. Key activities include identifying water-stressed villages to create 'Jal Gram', establishing model command areas, reducing groundwater pollution, and raising mass awareness about water management and conservation. The need for such an initiative emerges from India's unique challenges of high population growth and rapid industrial development, which increase pressure on already limited water resources.