7.13 - Key Terms
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Practice Questions
Test your understanding with targeted questions
Define corporate communication.
💡 Hint: Think about how companies present themselves to the public.
What does PR stand for?
💡 Hint: Remember it deals with managing public perceptions.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What does corporate communication primarily manage?
💡 Hint: Think about which aspects reflect a company's identity.
True or False: Internal communication is only necessary during a crisis.
💡 Hint: Consider the daily operations in organizations.
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Challenge Problems
Push your limits with advanced challenges
Design a corporate communication strategy for a fictional organization facing a public relations crisis.
💡 Hint: Consider all potential audiences and how each message could impact your trust.
Create a press release for a product launch detailing key features and public benefits.
💡 Hint: Remember to focus on what makes the product unique and why it matters to the audience.
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