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7. Corporate Communication And Public Relations

Corporate communication and public relations play a crucial role in managing organizational interactions with various stakeholders. Effective communication shapes public perception, enhances organizational reputation, and is essential for employee satisfaction and engagement. Both internal and external communication strategies are fundamental for maintaining a positive organizational image and facilitating successful public relations initiatives.

Sections

  • 7

    Corporate Communication And Public Relations

    This section explores the critical aspects of corporate communication and public relations, emphasizing their significance in managing an organization's image and stakeholder perceptions.

    Learning Practice

  • 7.1

    Learning Objectives

    The learning objectives of this section outline the key competencies students will attain relating to Corporate Communication and Public Relations.

    Learning Practice

  • 7.2

    Introduction

    The introduction emphasizes the fundamental importance of communication in organizations, outlining the roles of corporate communication and public relations (PR) in establishing perceptions and enhancing organizational success.

    Learning Practice

  • 7.3

    Significance

    Corporate communication shapes public perception, significantly influencing an organization's success.

    Learning Practice

  • 7.4

    Basic Concepts

    The section emphasizes the significance of corporate communication and public relations in shaping perceptions and managing organizational communication.

    Learning Practice

  • 7.5

    Functions Of Corporate Communication

    This section discusses the core functions of corporate communication, emphasizing its role in managing an organization's internal and external communications to foster a positive perception among stakeholders.

    Learning Practice

  • 7.6

    Functions Of Pr

    This section details key functions of public relations (PR) within corporate communication, emphasizing its importance in maintaining a positive public perception.

    Learning Practice

  • 7.7

    Major Areas Of Pr Activity

    This section outlines the key areas of public relations (PR) activities, emphasizing their significance in maintaining corporate communication and public perception.

    Learning Practice

  • 7.8

    Seven Principles Of Public Relations

    Arthur W. Page's seven principles underscore the importance of truth and accountability in public relations practices.

    Learning Practice

  • 7.9

    Internal And External Communication

    This section discusses the significance and functions of internal and external communication within corporate communication, highlighting how these communication types facilitate organizational management and public relations.

    Learning Practice

  • 7.10

    Knowledge And Skills Required

    This section outlines essential knowledge and skills crucial for effective corporate communication and public relations.

    Learning Practice

  • 7.11

    Use Of Technology To Communicate

    Technology has transformed communication, particularly in corporate settings, by integrating various digital tools for effective information dissemination.

    Learning Practice

  • 7.12

    Scope

    The Scope section outlines the broad applications and importance of Corporate Communication and Public Relations within various organizational contexts.

    Learning Practice

  • 7.13

    Key Terms

    This section defines key terms related to corporate communication and public relations, emphasizing their significance and roles within organizations.

    Learning Practice

References

NCERT Study Material

Class Notes

Memorization

What we have learnt

  • Corporate communication is ...
  • Public relations strategies...
  • Effective internal and exte...

Final Test

Revision Tests

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