2. Fashion Design and Merchandising
Fashion design and merchandising integrate creativity with business acumen, focusing on the evolving fashion industry, historical developments, key terms, and critical roles such as that of a fashion merchandiser. The chapter outlines the significance of effective merchandising strategies in connecting designers with consumers while addressing the skills necessary for aspiring professionals in the fashion field.
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Sections
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What we have learnt
- Fashion design and merchandising are crucial components of the garment industry, impacting production and retail processes.
- Understanding the fashion cycle is essential for predicting trends and consumer behavior.
- Effective fashion merchandising involves strategic planning in purchasing, promotion, and selling of apparel.
Key Concepts
- -- Fashion
- The style or styles most popular at a given time.
- -- Merchandising
- The planning required to have the right merchandise, at the right time, at the right place, at the right price.
- -- Fashion Cycle
- The process of introduction, rise, peak, decline, and rejection of a style over time.
- -- Target Market
- A specific group of consumers at which a product is aimed.
- -- Market Segmentation
- The division of a larger market into subsets of consumers with common needs.
Additional Learning Materials
Supplementary resources to enhance your learning experience.