Fashion Design And Merchandising

This section explores the dynamics of fashion design and merchandising, emphasizing their significance in the garment industry.

Learning Objectives

This section outlines the learning objectives for understanding the significance of fashion design and merchandising.

Introduction

The introduction to fashion design and merchandising highlights its significance, fundamental concepts, history, and career preparation in the garment industry.

Significance

This section highlights the importance of fashion design and merchandising in understanding the garment industry.

Basic Concepts

This section discusses the essential concepts of fashion design and merchandising, highlighting their significance in the garment industry and the skills required for a successful career.

Fashion Terminology

This section discusses essential terminology in fashion, explaining various concepts such as style, fads, and classics that are critical for understanding the fashion industry.

Fashion Development

This section explores the evolution of fashion design and merchandising, highlighting its significance in the garment industry, the fundamentals of fashion, and how to prepare for a career in this dynamic field.

France — The Centre Of Fashion

France has played a pivotal role in the evolution of fashion, becoming a global center for style and trendsetting since the 18th century.

Fashion Evolution

This section discusses the evolution of fashion, its significance within the fashion industry, and the concepts of fashion cycles and merchandising.

Fashion Cycle

This section explains the fashion cycle, detailing how fashion evolves through various stages from introduction to decline.

Fashion Merchandising

Fashion merchandising involves the planning and marketing of fashion items, integrating design, production, and retail strategies for consumer engagement and profit.

Levels Of Merchandising

This section discusses the various levels of fashion merchandising and their roles in the fashion industry.

Retail Organisation Merchandising

This section explores the significance of fashion design and merchandising within the garment industry, detailing the foundational aspects necessary for a successful career in fashion.

Buying Agency Merchandising

This section explores the critical role of buying agency merchandising within the fashion industry, emphasizing its relationship with sourcing, quality control, and market demands.

Export House Merchandising

This section explores the critical functions of fashion merchandising, particularly focusing on the role of merchandisers in export houses.

Other Concepts And Requirements In Fashion Merchandising

This section discusses essential concepts and requirements for successful fashion merchandising, including market segmentation, understanding target markets, and basic roles within the industry.

Target Market

This section explores the concept of target market in fashion merchandising, emphasizing its importance in understanding consumer behavior and preferences.

Market Segmentation

Market segmentation involves dividing a larger market into subsets of consumers with common needs, essential for targeting the right audience in fashion retail.

Merchandising Rights

This section covers the key aspects of fashion merchandising, highlighting its significance in the fashion industry, including important concepts like the fashion cycle and the role of fashion merchandisers.

Fashion Retail Organisations — Overview Of Retailing

This section provides an overview of fashion retail organizations, highlighting different types of stores and their organizational structure.

Major Divisions

This section discusses the major divisions within fashion merchandising, outlining key roles and responsibilities that contribute to the success of the fashion business.

Preparing For A Career

This section outlines the essential skills and educational requirements needed to succeed in the fashion industry.

Scope

This section discusses the career opportunities and skills required in the fashion industry, emphasizing the demand for specialization and adaptability in fashion design careers.

Key Terms

This section introduces essential key terms related to fashion design and merchandising, outlining fundamental concepts that underpin the fashion industry.