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2. Fashion Design and Merchandising

Fashion design and merchandising integrate creativity with business acumen, focusing on the evolving fashion industry, historical developments, key terms, and critical roles such as that of a fashion merchandiser. The chapter outlines the significance of effective merchandising strategies in connecting designers with consumers while addressing the skills necessary for aspiring professionals in the fashion field.

Sections

  • 2

    Fashion Design And Merchandising

    This section explores the dynamics of fashion design and merchandising, emphasizing their significance in the garment industry.

    Learning Practice

  • 2.1

    Learning Objectives

    This section outlines the learning objectives for understanding the significance of fashion design and merchandising.

    Learning Practice

  • 2.2

    Introduction

    The introduction to fashion design and merchandising highlights its significance, fundamental concepts, history, and career preparation in the garment industry.

    Learning Practice

  • 2.3

    Significance

    This section highlights the importance of fashion design and merchandising in understanding the garment industry.

    Learning Practice

  • 2.4

    Basic Concepts

    This section discusses the essential concepts of fashion design and merchandising, highlighting their significance in the garment industry and the skills required for a successful career.

    Learning Practice

  • 2.5

    Fashion Terminology

    This section discusses essential terminology in fashion, explaining various concepts such as style, fads, and classics that are critical for understanding the fashion industry.

    Learning Practice

  • 2.6

    Fashion Development

    This section explores the evolution of fashion design and merchandising, highlighting its significance in the garment industry, the fundamentals of fashion, and how to prepare for a career in this dynamic field.

    Learning Practice

  • 2.7

    France — The Centre Of Fashion

    France has played a pivotal role in the evolution of fashion, becoming a global center for style and trendsetting since the 18th century.

    Learning Practice

  • 2.8

    Fashion Evolution

    This section discusses the evolution of fashion, its significance within the fashion industry, and the concepts of fashion cycles and merchandising.

    Learning Practice

  • 2.9

    Fashion Cycle

    This section explains the fashion cycle, detailing how fashion evolves through various stages from introduction to decline.

    Learning Practice

  • 2.10

    Fashion Merchandising

    Fashion merchandising involves the planning and marketing of fashion items, integrating design, production, and retail strategies for consumer engagement and profit.

    Learning Practice

  • 2.11

    Levels Of Merchandising

    This section discusses the various levels of fashion merchandising and their roles in the fashion industry.

    Learning Practice

  • 2.11.1

    Retail Organisation Merchandising

    This section explores the significance of fashion design and merchandising within the garment industry, detailing the foundational aspects necessary for a successful career in fashion.

    Learning Practice

  • 2.11.2

    Buying Agency Merchandising

    This section explores the critical role of buying agency merchandising within the fashion industry, emphasizing its relationship with sourcing, quality control, and market demands.

    Learning Practice

  • 2.11.3

    Export House Merchandising

    This section explores the critical functions of fashion merchandising, particularly focusing on the role of merchandisers in export houses.

    Learning Practice

  • 2.12

    Other Concepts And Requirements In Fashion Merchandising

    This section discusses essential concepts and requirements for successful fashion merchandising, including market segmentation, understanding target markets, and basic roles within the industry.

    Learning Practice

  • 2.12.1

    Target Market

    This section explores the concept of target market in fashion merchandising, emphasizing its importance in understanding consumer behavior and preferences.

    Learning Practice

  • 2.12.2

    Market Segmentation

    Market segmentation involves dividing a larger market into subsets of consumers with common needs, essential for targeting the right audience in fashion retail.

    Learning Practice

  • 2.13

    Merchandising Rights

    This section covers the key aspects of fashion merchandising, highlighting its significance in the fashion industry, including important concepts like the fashion cycle and the role of fashion merchandisers.

    Learning Practice

  • 2.14

    Fashion Retail Organisations — Overview Of Retailing

    This section provides an overview of fashion retail organizations, highlighting different types of stores and their organizational structure.

    Learning Practice

  • 2.15

    Major Divisions

    This section discusses the major divisions within fashion merchandising, outlining key roles and responsibilities that contribute to the success of the fashion business.

    Learning Practice

  • 2.16

    Preparing For A Career

    This section outlines the essential skills and educational requirements needed to succeed in the fashion industry.

    Learning Practice

  • 2.17

    Scope

    This section discusses the career opportunities and skills required in the fashion industry, emphasizing the demand for specialization and adaptability in fashion design careers.

    Learning Practice

  • 2.19

    Key Terms

    This section introduces essential key terms related to fashion design and merchandising, outlining fundamental concepts that underpin the fashion industry.

    Learning Practice

References

NCERT Study Material

Class Notes

Memorization

What we have learnt

  • Fashion design and merchand...
  • Understanding the fashion c...
  • Effective fashion merchandi...

Final Test

Revision Tests

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