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6. Development Communication And Journalism

Development communication and journalism play a crucial role in promoting social change and development by raising awareness on vital issues such as health and environment. The chapter explores the significance of media in fostering community participation and how it serves as a catalyst for positive change. It also outlines the essential skills and career opportunities in this rapidly evolving field.

Sections

  • 6

    Development Communication And Journalism

    This section explores the significance and evolving landscape of development communication and journalism, highlighting its role in fostering social change and offering career paths in this vital discipline.

    Learning Practice

  • 6.1

    Introduction

    This section introduces the concepts of development communication and journalism, emphasizing their importance in fostering social change and development.

    Learning Practice

  • 6.2

    Significance

    Communication enhances development by raising awareness about technologies and fostering collaboration among stakeholders for societal improvement.

    Learning Practice

  • 6.3

    Basic Concepts

    This section introduces key concepts in development communication and journalism, emphasizing their roles in fostering socio-economic changes and awareness in society.

    Learning Practice

  • 6.3.1

    Development Journalism

    Development Journalism focuses on using media to promote social change and development, addressing issues like poverty and health through various communication channels.

    Learning Practice

  • 6.3.2

    Development Communication

    Learning

  • 6.4

    Red Ribbon Express

    This section discusses the significance of Development Communication in achieving social awareness and empowerment, highlighting its role in various developmental objectives and the skills needed for effective communication.

    Learning Practice

  • 6.4.1

    Campaign

    This section discusses the critical role of campaigns within the framework of development communication, emphasizing their design and objectives to address societal issues.

    Learning Practice

  • 6.4.2

    Radio And Television

    This section discusses the role of radio and television as effective mass media tools for development communication in India.

    Learning Practice

  • 6.4.3

    Print Media

    This section discusses the importance and role of print media in development communication, emphasizing its impact on social awareness and behavior change.

    Learning Practice

  • 6.4.4

    Information, And Communication Technologies (Icts)

    This section discusses the critical role of Information and Communication Technologies (ICTs) in social development, highlighting their benefits for the rural population and various organizations.

    Learning Practice

  • 6.5

    Knowledge And Skills Required For A Career In This Field

    This section explores the essential knowledge and skills necessary for pursuing a career in development communication, emphasizing its importance for social change and societal development.

    Learning Practice

  • 6.6

    Scope And Career Avenues In Development Communication

    This section discusses the significance of development communication in promoting social change and outlines the various career paths available in this field.

    Learning Practice

  • 6.7

    Key Terms

    The section presents key terms related to Development Communication, highlighting their significance and roles in promoting social change.

    Learning Practice

References

205.pdf

Class Notes

Memorization

What we have learnt

  • Development communication i...
  • Media, including radio and ...
  • A career in development com...

Final Test

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