6. Development Communication And Journalism
Development communication and journalism play a crucial role in promoting social change and development by raising awareness on vital issues such as health and environment. The chapter explores the significance of media in fostering community participation and how it serves as a catalyst for positive change. It also outlines the essential skills and career opportunities in this rapidly evolving field.
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6.3.2Development Communication
What we have learnt
- Development communication is vital for social development and empowerment.
- Media, including radio and print, serves as an important tool to convey messages and engage communities.
- A career in development communication requires a blend of cognitive, technical, and interpersonal skills.
Key Concepts
- -- Development Communication
- The use of communication processes to facilitate social development and address community needs.
- -- Development Journalism
- A form of journalism that focuses on reporting issues related to social development and the community's response to them.
- -- Campaign
- A coordinated series of activities aimed at raising awareness and promoting a specific message over a set period.
- -- Community Radio
- Radio stations that are operated by local communities to broadcast content relevant to their needs and interests.
- -- Information and Communication Technologies (ICTs)
- Technologies that facilitate the processing and sharing of information, which are vital for development initiatives.
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