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Development communication and journalism play a crucial role in promoting social change and development by raising awareness on vital issues such as health and environment. The chapter explores the significance of media in fostering community participation and how it serves as a catalyst for positive change. It also outlines the essential skills and career opportunities in this rapidly evolving field.
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Term: Development Communication
Definition: The use of communication processes to facilitate social development and address community needs.
Term: Development Journalism
Definition: A form of journalism that focuses on reporting issues related to social development and the community's response to them.
Term: Campaign
Definition: A coordinated series of activities aimed at raising awareness and promoting a specific message over a set period.
Term: Community Radio
Definition: Radio stations that are operated by local communities to broadcast content relevant to their needs and interests.
Term: Information and Communication Technologies (ICTs)
Definition: Technologies that facilitate the processing and sharing of information, which are vital for development initiatives.