In this section, we explore the significance of radio and television as pivotal mass media channels for development communication in India. With their inherent ability to reach large audiences—especially those with limited literacy levels—these platforms serve as powerful tools for disseminating information, mobilizing communities, and advocating for social change. Radio, often considered the most accessible medium, hosts diverse programming such as news, interviews, and public service announcements that inform and educate listeners. Television complements this reach with a range of interactive and participatory formats that can engage viewers in developmental dialogues. Furthermore, community radio initiatives exemplify localized efforts where residents can share their perspectives, thereby enhancing community engagement and fostering a voice for disadvantaged populations. The section underscores the critical importance of these media forms in driving national campaigns, tackling social issues, and promoting sustainable development practices, thus affirming their role as instruments in achieving broader social goals.