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6 - Development Communication And Journalism

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The Importance of Development Communication

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Teacher
Teacher

Development communication is crucial for enhancing social change. Why do you think it's important in a democracy?

Student 1
Student 1

It helps people express their opinions and stay informed about societal issues.

Teacher
Teacher

Exactly! It allows for the community to voice their concerns through various media. Can anyone give an example of how journalism influences society?

Student 2
Student 2

I think journalism exposes corruption and holds authorities accountable.

Teacher
Teacher

Right, and this accountability is the backbone of a democratic system. Remember, we often refer to the press as the 'fourth pillar' of democracy.

Features of Development Communication

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Teacher
Teacher

What do you think are the essential features of development communication?

Student 3
Student 3

It should promote socio-economic happiness and provide education to the community.

Teacher
Teacher

Yes! It combines various communication methods tailored to the audience's needs. Does anyone know what we mean by a two-way communication process?

Student 4
Student 4

It's when both the sender and receiver communicate, exchanging information.

Teacher
Teacher

Correct! This dialogue is essential for understanding community needs and fostering consensus.

Career Opportunities in Development Communication

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Teacher
Teacher

What kinds of careers do you think are available in development communication?

Student 1
Student 1

Maybe journalistic roles in local newspapers or radio stations?

Teacher
Teacher

Absolutely, plus roles in NGOs or becoming media trainers are also options. What skills do you think are important for these roles?

Student 2
Student 2

Creative skills for storytelling and technical skills for media production.

Teacher
Teacher

Exactly! Communication skills are essential, as is the ability to relate to and understand community concerns.

Introduction & Overview

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Quick Overview

This section explores the significance and evolving landscape of development communication and journalism, highlighting its role in fostering social change and offering career paths in this vital discipline.

Standard

Development communication and journalism are crucial for promoting social change and awareness among communities. The section discusses foundational concepts of development, the role of media in social issues, the significance of communicative processes, and outlines various career opportunities in this evolving field, emphasizing the necessity for skilled professionals.

Detailed

Youtube Videos

DEVELOPMENT COMMUNICATION AND JOURNALISM, (Part-2), CHAPTER-21, NCERT, CLASS-12, HOMESCIENCE
DEVELOPMENT COMMUNICATION AND JOURNALISM, (Part-2), CHAPTER-21, NCERT, CLASS-12, HOMESCIENCE
DEVELOPMENT COMMUNICATION AND JOURNALISM, (Part-1), CHAPTER-21, NCERT, CLASS-12, HOMESCIENCE
DEVELOPMENT COMMUNICATION AND JOURNALISM, (Part-1), CHAPTER-21, NCERT, CLASS-12, HOMESCIENCE
DEVELOPMENT COMMUNICATION AND JOURNALISM | HOME SCIENCE CLASS 12 | CHAPTER 21 | new syllabus | 2/3
DEVELOPMENT COMMUNICATION AND JOURNALISM | HOME SCIENCE CLASS 12 | CHAPTER 21 | new syllabus | 2/3
DEVELOPMENT COMMUNICATION AND JOURNALISM, NOTES _REVISION, CLASS-12, NCERT HOMESCIENCE, Chapter-21
DEVELOPMENT COMMUNICATION AND JOURNALISM, NOTES _REVISION, CLASS-12, NCERT HOMESCIENCE, Chapter-21
Development Communication and Journalism Class 12 Home Science NCERT Explanation in Hindi
Development Communication and Journalism Class 12 Home Science NCERT Explanation in Hindi
Development Communication & journalism| class12| home science |ncert explanation| Part2| cbse board
Development Communication & journalism| class12| home science |ncert explanation| Part2| cbse board
HOME SCIENCE CLASS 12 | DEVELOPMENT COMMUNICATION AND JOURNALISM | CHAPTER 21 | new syllabus |
HOME SCIENCE CLASS 12 | DEVELOPMENT COMMUNICATION AND JOURNALISM | CHAPTER 21 | new syllabus |
Chapter 17 DEVELOPMENT COMMUNICATION AND JOURNALISM Class XII Home Science Lectures By Divya Gulati
Chapter 17 DEVELOPMENT COMMUNICATION AND JOURNALISM Class XII Home Science Lectures By Divya Gulati
DEVELOPMENT COMMUNICATION AND JOURNALISM ||REVISION (NOTES), CHAPTER-13, CLASS-12-NCERT,HOME SCIENCE
DEVELOPMENT COMMUNICATION AND JOURNALISM ||REVISION (NOTES), CHAPTER-13, CLASS-12-NCERT,HOME SCIENCE
12 class Homescience chapter 17 Development communication and journalism part 2
12 class Homescience chapter 17 Development communication and journalism part 2

Audio Book

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Learning Objectives

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After completing this chapter, the learner will be able to—

  • understand the importance of development communication and journalism for social change and development
  • identify the skills required for a career in communication and journalism
  • comprehend the scope of this discipline and the career options available.

Detailed Explanation

This section outlines the learning objectives for the chapter. It sets the expectations for students, indicating what they should be able to do after studying this chapter. The key goals are understanding the role of development communication and journalism in society, identifying the necessary skills for careers in this field, and exploring the various job opportunities that exist.

Examples & Analogies

Think of this chapter as a map for a journey. Just like a map shows you where you can go and what you can see along the way, these objectives indicate the skills and knowledge you will gain, guiding you toward your future career in communication and journalism.

Introduction to Development Journalism

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Communication is an integral part of our social and professional life. On television, radio and newspapers, you must have seen, heard or read about the issues related to health, environment, consumption, poverty and other topics, besides news. Have you ever wondered who writes about such issues? Have you also sensed that mass media wield the power to investigate and question what is happening, where and why? These issues point to a special concern in our society regarding the role played by media in journalism. Development Journalism is a social activity and through various media, the journalist communicates feelings of the community to the community.

Detailed Explanation

This introduction emphasizes the significance of communication in daily life and highlights how issues like health, environment, and poverty are covered by media. It raises questions about the role of journalists and mass media in expressing community concerns, defining Development Journalism as a form of journalism that connects communities to various issues. It underlines that communication is crucial for social change and development.

Examples & Analogies

Imagine a radio host in a small town who invites local residents to share their stories about challenges they face, like poor healthcare access. By broadcasting these stories, the host not only informs others but also gives a voice to the community, highlighting the importance of Development Journalism in addressing social issues.

Significance of Development Communication

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How does communication help in working towards development? It creates awareness about available technologies and mobilises people to use them for the betterment of society. It links Government agencies, NGOs and people.

Detailed Explanation

This chunk outlines how development communication plays a vital role in societal development by creating awareness about technologies and connecting various stakeholders, such as government entities, NGOs, and the community. This mobilization encourages people to utilize available resources for positive change in their societies.

Examples & Analogies

Consider a new smartphone app developed to help farmers access weather forecasts and market prices. Through development communication, farmers are informed about this app. By raising awareness and mobilizing usage, these farmers can make better farming decisions, leading to increased productivity and income.

Basic Concepts of Development

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Development means positive changes in the socio-economic and cultural lives of the majority of people on a permanent basis without exploitation or violence.

Detailed Explanation

This section defines development in broader terms, emphasizing that it should lead to sustainable improvements in people's lives without causing harm or inequality. Development is not only about economic growth but also about enriching the cultural and social fabric of communities.

Examples & Analogies

Think of a community garden program that provides fresh produce to low-income families. This initiative not only improves health but also fosters community relationships, education about gardening, and sustainable use of resources, illustrating holistic development.

Nature of Development Journalism

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Development Journalism is a relatively newer concept. It has come into existence after the colonial era ended...

Detailed Explanation

This chunk discusses the evolution of Development Journalism post-colonialism, noting that it focuses on successful community stories and represents the efforts of people adopting new technologies and methods to improve their lives. It emphasizes the journalist's role in documenting these positive changes.

Examples & Analogies

Imagine a newspaper that features stories of local farmers who have successfully adopted organic farming techniques, showcasing their challenges and victories. This type of coverage not only informs readers but also inspires them to consider similar practices in their farming.

Characteristics of Development Communication

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Development communication has the following essential features:
- It is oriented to socio-economic development and happiness of the people and community at large.
- It aims at giving information and educating the community.

Detailed Explanation

This section lists essential characteristics of Development Communication, highlighting its objective to improve community socio-economic conditions and educate its members. By focusing on both information dissemination and community engagement, it ensures that all participants are included in the development process.

Examples & Analogies

Consider a local workshop organized by NGOs that teaches community members about health and nutrition. By educating the community and providing the necessary information, this workshop embodies Development Communication principles by enhancing knowledge and collective well-being.

Two-way Communication Process

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Development communication is a two way process of communication between those who have information and those who are ignorant.

Detailed Explanation

This chunk explains that Development Communication involves not just transmitting information but also facilitating dialogue between various stakeholders. The idea is to empower community members to participate actively in discussions about their challenges and solutions.

Examples & Analogies

Imagine a town hall meeting where government representatives listen to residents discuss their concerns regarding transportation. The government not only shares information about new transport initiatives but also takes feedback from the residents, demonstrating a successful two-way communication process.

Examples of Development Communication Initiatives

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Now you will read about some of the outstanding examples of Development Communication initiatives in India...

Detailed Explanation

This section introduces examples of successful Development Communication initiatives, notably the Red Ribbon Express campaign focusing on HIV/AIDS awareness. It illustrates how communication strategies can be applied effectively to raise awareness and engage local communities.

Examples & Analogies

Consider a caravan that travels to rural areas, demonstrating proper hygiene practices to combat diseases. Similar to how the Red Ribbon Express operated, such initiatives use innovative formats to educate and empower communities about health.

Definitions & Key Concepts

Learn essential terms and foundational ideas that form the basis of the topic.

Key Concepts

  • Development Communication: A systematic application of communication for social progress.

  • Development Journalism: Journalism aimed at covering development successes and challenges.

  • Socio-economic Development: Positive changes in the socio-economic status of communities.

Examples & Real-Life Applications

See how the concepts apply in real-world scenarios to understand their practical implications.

Examples

  • The Red Ribbon Express campaign aimed at educating rural communities about HIV/AIDS.

  • Swachh Bharat Mission's efforts for sanitation in rural India through various communication strategies.

Memory Aids

Use mnemonics, acronyms, or visual cues to help remember key information more easily.

🎵 Rhymes Time

  • In our society, communication's the key, to change the world, oh can't you see?

📖 Fascinating Stories

  • Once there was a village where no one spoke of their problems. A journalist arrived and used stories to change their fate, connecting them with resources that transformed their community.

🧠 Other Memory Gems

  • C.O.M.M.: Communication, Outreach, Modeling, and Mobilization for community awareness.

🎯 Super Acronyms

D.J.U.S.T.

  • Development Journalism Unifies Societal Transformation.

Flash Cards

Review key concepts with flashcards.

Glossary of Terms

Review the Definitions for terms.

  • Term: Development Communication

    Definition:

    Using communication processes to promote positive social change and development.

  • Term: Development Journalism

    Definition:

    Journalism focused on development issues, aiming to cover successes and challenges within communities.

  • Term: Participatory process

    Definition:

    A method of communication that involves the audience in dialogue and action.

  • Term: Fourth Pillar of Democracy

    Definition:

    The role of the press in sustaining and supporting democratic practices.

  • Term: Community Radio

    Definition:

    Radio stations that are operated by local communities, emphasizing local content and engagement.