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7.11 - Use of Technology to Communicate

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Understanding ICT

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Teacher
Teacher

Today, we're diving into Health and Communication Technologies, commonly known as ICT. Can someone explain what ICT means?

Student 1
Student 1

Isn't ICT about technology used for processing and communicating information?

Student 2
Student 2

Yes, it includes digital communication tools like emails, social media, and video conferencing.

Teacher
Teacher

Exactly! ICT covers all technical means for information processing and communication, improving our ability to exchange messages efficiently. Remember the acronym 'ICT' stands for Information and Communication Technologies.

Student 3
Student 3

So, it also includes traditional tools?

Teacher
Teacher

Yes, while it's mostly about digital technologies, it technically also includes paper-based tools. It's important to recognize how far we've come in managing communication in organizations.

Student 4
Student 4

Like using cloud services and social media to reach larger audiences?

Teacher
Teacher

Exactly! These tools allow better reach and engagement with various stakeholders. Be sure to remember these tools as they shape modern communication.

Corporate Communication Functions

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Teacher
Teacher

Now that we understand ICT, how do you think it enhances corporate communication?

Student 1
Student 1

By improving how quickly we can share important news with employees and stakeholders!

Student 2
Student 2

And it also allows for real-time feedback and communication between different levels of the organization.

Teacher
Teacher

Exactly! Efficient communication helps to bind an organization together and improves transparency. Remember the term 'transparency' as it plays a crucial role in establishing trust.

Student 3
Student 3

What about public relations? How does ICT fit into that?

Teacher
Teacher

Great question! In public relations, technology is essential for managing communication with external audiences and crafting a positive image.

Student 4
Student 4

So it’s important for a company to have a good online presence?

Teacher
Teacher

Yes, a positive digital footprint can significantly enhance public perception. Keep that in mind!

Innovations in Media and Technology

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Teacher
Teacher

Let’s reflect on how organizations innovate in communication using technology. Can anyone give examples of innovative practices?

Student 1
Student 1

Using memes and social media campaigns to engage younger audiences?

Student 2
Student 2

Or employing analytics to tailor messages for specific demographics?

Teacher
Teacher

Excellent! These examples exemplify how organizations can adapt their strategies to the audience’s preferences. Remember this approach, as it's vital in modern communication tactics.

Student 3
Student 3

What about incorporating customer feedback via social channels?

Teacher
Teacher

Yes, real-time feedback from customers helps companies adjust their communication strategies promptly. This adaptability is key in today's rapidly changing environment!

Introduction & Overview

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Quick Overview

Technology has transformed communication, particularly in corporate settings, by integrating various digital tools for effective information dissemination.

Standard

The use of technology in communication has greatly enhanced the efficiency and reach of corporate communication, utilizing methods that target internal and external stakeholders effectively. Information and Communication Technologies (ICT) encompass digital tools for processing and communicating information, aiding organizations in managing public relations and stakeholder relationships across various contexts.

Detailed

Use of Technology to Communicate

Technology has fundamentally changed how organizations communicate, making the process faster and more effective. Information and Communication Technologies (ICT) refer to the technical means deployed in processing and communicating information. This includes a myriad of digital technologies used primarily to transmit messages and store or process information.

Key Points:

  1. Corporate Communication Integration: Organizations employ ICT to enhance the communication pathways between employers and employees, expanding this to include shareholders, media representatives, NGOs, and the general public.
  2. Public Relations Utility: In public relations, technology plays a crucial role, particularly in the management of external relationships and messaging strategies. This technology enables PR officers to effectively interact with stakeholders and manage the organization's image.
  3. Innovative Media Use: The chapter highlights the significance of continuously innovating in media and technology to improve communication effectiveness and engagement with diverse audiences.

The integration of these technologies aligns with broader organizational strategies to enhance transparency, stakeholder engagement, and overall communication efficacy.

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Audio Book

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Introduction to ICT

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Technology has revolutionised the scope of communication. It has opened doors to a variety of information, knowledge and news all over the world. The more popular term is Information and Communication Technologies.

Detailed Explanation

Information and Communication Technologies (ICT) have completely transformed how we communicate today. This term encompasses all the technical means available for processing and sharing information, which includes both pre-digital forms like paper-based writing and modern digital technologies. These advancements allow us to communicate instantly and access a wealth of information globally, enhancing connectivity and information exchange.

Examples & Analogies

Think about how a smartphone allows us to communicate with friends and family anywhere in the world through text, video calls, or social media. Just a few decades ago, such instantaneous communication was unimaginable and often required letters or landline phones, which were limited by distance and time.

Scope of Technology in Corporate Communication

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Corporate offices and other organisations need PR to cover all the communication that takes place between employer and employees. PR officer to extend communication with stockholders, media, press, NGOs, Government, customers and the general public. PR plays a crucial role in dealing with outside agencies.

Detailed Explanation

In corporate environments, the use of technology is essential for effective communication. Companies utilize various technological tools to facilitate communication among employees and between the organization and external parties, such as stockholders, media, and governmental agencies. Public Relations (PR) officers employ technology to manage and enhance these communications, making sure that information is conveyed accurately and efficiently.

Examples & Analogies

Imagine a company using email newsletters to inform employees about new policies or updates. This ensures that everyone is on the same page, and technology allows for a quick and efficient distribution of this information, which would be much more time-consuming if done through physical memos.

Innovation in Media and Technologies

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Innovation in use of media and technologies.

Detailed Explanation

The landscape of communication continues to evolve with innovation in media and technology. Organizations are adopting new platforms, such as social media, video conferencing, and interactive websites, to engage with their audiences more effectively. These innovations allow for real-time communication, which enhances public relations efforts by enabling immediate feedback and interaction.

Examples & Analogies

For instance, companies often use social media platforms like Twitter or Facebook to respond to customer queries or complaints instantly. This immediacy not only improves customer service but also creates a positive public image as businesses appear more accessible and responsive.

Definitions & Key Concepts

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Key Concepts

  • Information and Communication Technologies: Tools and methods used to facilitate efficient communication and information processing.

  • Corporate Communication: The mechanism by which organizations communicate internally and externally.

  • Public Relations: Strategies employed by an organization to build and maintain a positive image.

  • Stakeholder Engagement: The process of involving relevant parties in communication and decision-making.

Examples & Real-Life Applications

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Examples

  • An example of ICT in action is using email to communicate time-sensitive information across an organization.

  • Public Relations strategies often include press releases to announce new products or respond to crises, demonstrating effective communication through technology.

Memory Aids

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🎵 Rhymes Time

  • ICT helps us talk and share, with tools that take us everywhere!

🎯 Super Acronyms

Remember 'PR' for Positive Relations in Corporate image!

📖 Fascinating Stories

  • Imagine a company using emails to quickly alert employees of changes, just like a messenger bird flying quickly with news!

🧠 Other Memory Gems

  • E-C-P for Effective Communication Practices: Email, Collaboration, and Public Interaction.

Flash Cards

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Glossary of Terms

Review the Definitions for terms.

  • Term: Information and Communication Technologies (ICT)

    Definition:

    A term encompassing all technical means for processing and communicating information, particularly related to digital tools.

  • Term: Corporate Communication

    Definition:

    The set of activities involved in managing and orchestrating internal and external communications in organizations.

  • Term: Public Relations (PR)

    Definition:

    An organization’s efforts to manage communication between itself and the public to promote a favorable image.

  • Term: Stakeholder

    Definition:

    Any individual or group that has an interest in the success and functioning of an organization.