Practice Marketing Analytics - 18.2.1 | 18. Data Science for Business and Decision- Making | Data Science Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is customer segmentation?

πŸ’‘ Hint: Think about how businesses categorize their customers.

Question 2

Easy

What does A/B Testing involve?

πŸ’‘ Hint: Consider it like a simple experiment in marketing.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does A/B testing help businesses achieve?

  • Identify customer segments
  • Optimize marketing campaigns
  • Predict customer churn

πŸ’‘ Hint: Think about improving marketing effectiveness.

Question 2

True or False: Customer Lifetime Value is an important metric for understanding customer profitability.

  • True
  • False

πŸ’‘ Hint: Consider the long-term view of customer relationships.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

A clothing retailer wants to improve its marketing strategy. Design a segmentation model using demographic and behavioral data. Explain how this model could be implemented practically.

πŸ’‘ Hint: Think about the data sources and what each segment might prefer.

Question 2

Create a detailed report on how a company can use churn prediction models to improve customer retention rates. Include suggested metrics and strategies.

πŸ’‘ Hint: Consider what has been discussed about customer behaviors and responses.

Challenge and get performance evaluation