18.2.1 - Marketing Analytics
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Practice Questions
Test your understanding with targeted questions
What is customer segmentation?
💡 Hint: Think about how businesses categorize their customers.
What does A/B Testing involve?
💡 Hint: Consider it like a simple experiment in marketing.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does A/B testing help businesses achieve?
💡 Hint: Think about improving marketing effectiveness.
True or False: Customer Lifetime Value is an important metric for understanding customer profitability.
💡 Hint: Consider the long-term view of customer relationships.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
A clothing retailer wants to improve its marketing strategy. Design a segmentation model using demographic and behavioral data. Explain how this model could be implemented practically.
💡 Hint: Think about the data sources and what each segment might prefer.
Create a detailed report on how a company can use churn prediction models to improve customer retention rates. Include suggested metrics and strategies.
💡 Hint: Consider what has been discussed about customer behaviors and responses.
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