3.3.2 - Funnel-based allocation
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Practice Questions
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What are the three stages of the marketing funnel?
💡 Hint: Recall the A-C-C acronym.
Why is budget allocation important in marketing?
💡 Hint: Think about maximizing ROI.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What are the three key stages of the marketing funnel?
💡 Hint: Remember the A-C-C acronym.
True or False: The budget allocation for the conversion stage should always be the highest.
💡 Hint: Think about the entire customer journey.
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Challenge Problems
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Given a scenario where a company has $2000 to spend on a product launch, discuss how they might allocate funds across the marketing funnel stages and justify your reasoning.
💡 Hint: Consider customer journey and engagement at each stage.
How would you adjust your allocation strategy if data shows that the middle stage has significantly lower engagement than expected?
💡 Hint: Think about how to bolster connections between Awareness and Conversion.
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