3.1.4 - Programmatic DSPs
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Practice Questions
Test your understanding with targeted questions
What does DSP stand for?
💡 Hint: Think of the role it plays for advertisers.
Name one benefit of using DSPs.
💡 Hint: Consider how it relates to ad spend.
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Interactive Quizzes
Quick quizzes to reinforce your learning
What is RTB?
💡 Hint: Remember it involves 'real-time' transactions.
True or False: A DSP allows advertisers to manage multiple ad exchanges.
💡 Hint: Think about management in advertising.
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Challenge Problems
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How would you design a campaign using a DSP for a new product launch? Discuss your targeting strategy and metrics for success.
💡 Hint: Consider what information you would collect to ensure effective targeting.
Evaluate the challenges that a traditional marketer might face transitioning to a programmatic advertising model. What strategies could ease this transition?
💡 Hint: Think about cultural and technical barriers.
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