Practice Use heatmaps and scroll maps for landing page feedback - 3.4.2 | Performance Marketing & Paid Ads Optimization | Digital Marketing Advance
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Use heatmaps and scroll maps for landing page feedback

3.4.2 - Use heatmaps and scroll maps for landing page feedback

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Learning

Practice Questions

Test your understanding with targeted questions

Question 1 Easy

What does a heatmap show?

💡 Hint: Think about areas of high user interaction.

Question 2 Easy

What does a scroll map indicate?

💡 Hint: Consider what it reveals about user engagement.

4 more questions available

Interactive Quizzes

Quick quizzes to reinforce your learning

Question 1

What is a heatmap used for?

To show how far users scroll
To visualize user clicks
To measure load time

💡 Hint: Focus on user interactions.

Question 2

True or False: Scroll maps are irrelevant if users are engaging with the content.

True
False

💡 Hint: Consider the value of content visibility.

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Challenge Problems

Push your limits with advanced challenges

Challenge 1 Hard

Develop a landing page strategy using both heatmaps and scroll maps to optimize user experience. Specify your objectives and how you will measure success.

💡 Hint: Think about effective strategies for user engagement.

Challenge 2 Hard

Critique a given landing page without heatmap or scroll map data. What assumptions might lead to poor design decisions?

💡 Hint: Consider the inherent risks of not having performance data.

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Reference links

Supplementary resources to enhance your learning experience.