Practice Use heatmaps and scroll maps for landing page feedback - 3.4.2 | Performance Marketing & Paid Ads Optimization | Digital Marketing Advance
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does a heatmap show?

πŸ’‘ Hint: Think about areas of high user interaction.

Question 2

Easy

What does a scroll map indicate?

πŸ’‘ Hint: Consider what it reveals about user engagement.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is a heatmap used for?

  • To show how far users scroll
  • To visualize user clicks
  • To measure load time

πŸ’‘ Hint: Focus on user interactions.

Question 2

True or False: Scroll maps are irrelevant if users are engaging with the content.

  • True
  • False

πŸ’‘ Hint: Consider the value of content visibility.

Solve and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Develop a landing page strategy using both heatmaps and scroll maps to optimize user experience. Specify your objectives and how you will measure success.

πŸ’‘ Hint: Think about effective strategies for user engagement.

Question 2

Critique a given landing page without heatmap or scroll map data. What assumptions might lead to poor design decisions?

πŸ’‘ Hint: Consider the inherent risks of not having performance data.

Challenge and get performance evaluation