Professional Courses
Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.
Categories
Interactive Games
Fun, engaging games to boost memory, math fluency, typing speed, and English skillsβperfect for learners of all ages.
Typing
Memory
Math
English Adventures
Knowledge
Enroll to start learning
Youβve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take mock test.
Interactive Audio Lesson
Listen to a student-teacher conversation explaining the topic in a relatable way.
Skyscraper Technique
Unlock Audio Lesson
Signup and Enroll to the course for listening the Audio Lesson
Today, we're going to explore the Skyscraper technique. Can anyone tell me what that means?
Is it about building tall skyscrapers?
Close, but not quite! The Skyscraper technique in SEO is about creating even better content than what's already out there. If a competitor has a popular article, you enhance that content and then promote it to earn backlinks.
Why would that work?
People love high-quality and updated content. If you offer something better, people are more likely to link to it. It's all about providing value!
So if I want to remember this, can I think of it as making the best version of existing content?
Exactly! Remember: B.E.S.T - Better Enhanced Skyscraper Technique.
Digital PR & HARO
Unlock Audio Lesson
Signup and Enroll to the course for listening the Audio Lesson
Let's move on to Digital PR. Can anyone share what they think it involves?
Itβs about getting your name out in the media, right?
Correct! Digital PR is about gaining attention from reputable media sources. One effective method is using HARO β Help a Reporter Out.
How does HARO work?
You can sign up as a source and respond to journalists' queries who need expert quotes and insights. If your response gets picked, you earn valuable backlinks from this authoritative media.
So I could potentially be cited in a news article?
Absolutely! Just remember to be concise and professional in your responses. Think of this as using the PR framework β P.R.E.S.S: Provide Responses that Earn Significant Shares.
Broken Link Building
Unlock Audio Lesson
Signup and Enroll to the course for listening the Audio Lesson
Now let's discuss broken link building. What do you think this entails?
Finding broken links on websites?
Correct! You find a relevant site with broken links. You then reach out to the webmaster and suggest your own content as a replacement.
Does this really work?
Yes, it does! Just ensure that your content adds real value. Remember this: F.A.I.L - Find And Improve Links.
And we should offer something better than what was originally there?
Exactly! This technique thrives on providing quality.
Guest Blogging & Co-Citations
Unlock Audio Lesson
Signup and Enroll to the course for listening the Audio Lesson
Lastly, let's cover guest blogging. What do you think its purpose is?
Is it about writing articles for other websites?
Exactly! Guest blogging allows you to share your expertise on other platforms while building links back to your website.
What about co-citations?
Good question! Co-citations happen when your brand is mentioned alongside other reputable websites, which helps to associate your site with theirs in terms of authority.
So more mentions equal more authority?
Exactly! Just remember to always be ethical in your practices, avoiding any black-hat tactics. Think of the B.L.O.G. acronym - Build Links Obliging Good practices.
Introduction & Overview
Read a summary of the section's main ideas. Choose from Basic, Medium, or Detailed.
Quick Overview
Standard
This section details sophisticated techniques for link-building, including methods like the Skyscraper technique and Digital PR, while highlighting the importance of ethical practices, which are necessary for sustainable SEO success.
Detailed
Strategy Description
This section delves into advanced link-building strategies, essential for enhancing a website's authority in competitive markets. It begins with the Skyscraper technique, which encourages improving upon existing high-ranking content to earn backlinks. Next, strategies like Digital PR and Help a Reporter Out (HARO) help acquire backlinks from high-domain authority (DA) media sources, boosting credibility and visibility within search engines. The section further discusses broken link building, emphasizing the importance of replacing dead links with high-quality content, while guest blogging fosters contextual authority by sharing expertise across related platforms. Ethical practices are strongly advised, steering clear of black-hat tactics such as Private Blog Networks (PBNs) and link farms that can jeopardize a siteβs reputation and ranking.
Audio Book
Dive deep into the subject with an immersive audiobook experience.
Skyscraper Technique
Unlock Audio Book
Signup and Enroll to the course for listening the Audio Book
Improve upon high-performing competitor content
Detailed Explanation
The Skyscraper Technique is a content strategy that involves finding popular content in your industry, analyzing it, and creating even better content. The aim is to improve on what is already working by making your content more comprehensive, updated, or visually appealing. This method takes advantage of existing interest and traffic towards your competitors' content, thus giving you the opportunity to capture more audience attention.
Examples & Analogies
Think of this technique like a tall building in a city. If you notice that a competitorβs building (content) is very popular because it has great views (information), you would aim to build an even taller, more impressive building with better views and facilities. Eventually, people will flock to your new building because it's better, just like they would prefer your improved content over your competitor's.
Digital PR & HARO
Unlock Audio Book
Signup and Enroll to the course for listening the Audio Book
Gain backlinks from high-DA media sources
Detailed Explanation
Digital PR refers to building relationships with online media outlets and influencers to earn high-quality backlinks to your website. HARO, which stands for 'Help a Reporter Out', is a platform that connects journalists with bloggers and experts. By providing valuable insights or quotes in response to journalists' queries, you can gain backlinks when your contributions are featured in articles, effectively boosting your site's authority.
Examples & Analogies
Imagine youβre a local chef who shares cooking tips and recipes. If a popular food magazine asks for expert advice and features you in their article, you not only gain recognition but also a link back to your website. This is similar to how digital PR works: you're leveraging media opportunities to gain visibility and credibility.
Broken Link Building
Unlock Audio Book
Signup and Enroll to the course for listening the Audio Book
Replace dead links with your content
Detailed Explanation
Broken link building is a strategy where you find links on other websites that lead to broken or dead pages. You reach out to the site owner to let them know about the broken link and offer your content as an alternative. This not only helps the web owner improve their siteβs usability but also gives you an opportunity to earn a backlink.
Examples & Analogies
Think of it like being a good neighbor. If you notice that your neighbor's fence (a link) is broken, you kindly inform them and suggest building a new, stronger fence (your content) in its place. They appreciate your help and put up the new fence with your name on it, enhancing both your relationship and your property value (link to your site).
Guest Blogging & Co-Citations
Unlock Audio Book
Signup and Enroll to the course for listening the Audio Book
Build contextual authority
Detailed Explanation
Guest blogging involves writing articles for other blogs in your industry to reach a wider audience and build authority. Co-citations refer to your website being mentioned alongside other reputable sites. Both of these strategies can help establish your credibility and improve your site's SEO standing by associating your brand with others that have authority.
Examples & Analogies
Imagine youβre a student who gets invited to speak at a university (guest blogging). While there, you might mention other respected scholars by name, which adds credibility to your view (co-citations). Once you gain recognition in that setting, people start looking up your work because your name is associated with well-known experts.
Avoiding Black-Hat Tactics
Unlock Audio Book
Signup and Enroll to the course for listening the Audio Book
Avoid black-hat tactics (PBNs, link farms)
Detailed Explanation
Black-hat SEO tactics, such as using Private Blog Networks (PBNs) and link farms, are unethical practices that aim to manipulate search engine rankings. They can lead to short-term gains but ultimately cripple your siteβs credibility and visibility when search engines penalize you. It's essential to follow ethical SEO standards to build a sustainable online presence.
Examples & Analogies
Think of cheating in a game. You might win a few rounds by using tricks (black-hat tactics), but eventually, you and your reputation get caught and banned from playing (penalized). On the other hand, playing fair and honing your skills ensures you can continue enjoying the game long-term, just like maintaining ethical SEO practices ensures your website remains visible and trustworthy.
Definitions & Key Concepts
Learn essential terms and foundational ideas that form the basis of the topic.
Key Concepts
-
Skyscraper Technique: A method to improve existing popular content to earn backlinks.
-
Digital PR: Strategic communication aimed at gaining media exposure and backlinks.
-
HARO: A platform that connects journalists with sources for authentic quotes.
-
Broken Link Building: Finding non-functioning links and suggesting alternatives.
-
Guest Blogging: Contributing articles to other websites for reciprocal backlinks.
-
Co-Citations: Mentions alongside reputable brands to enhance authority.
Examples & Real-Life Applications
See how the concepts apply in real-world scenarios to understand their practical implications.
Examples
-
If a competitor's blog post on 'SEO Basics' is garnering a lot of backlinks, you could create an infographic or an updated guide that enhances the information in their post.
-
Using HARO, a travel expert can provide insights on new trends in tourism, leading to mentions in major travel publications.
Memory Aids
Use mnemonics, acronyms, or visual cues to help remember key information more easily.
π΅ Rhymes Time
-
Link your way, don't delay, improve the bright light of SEO today!
π Fascinating Stories
-
Once upon a time, a savvy marketer named Sam realized that improving on othersβ content brought more visitors, so he used the Skyscraper technique and saw his site soar!
π§ Other Memory Gems
-
P.R.E.S.S: Provide Responses that Earn Significant Shares (for HARO).
π― Super Acronyms
B.L.O.G
- Build Links Obliging Good practices (for guest blogging).
Flash Cards
Review key concepts with flashcards.
Glossary of Terms
Review the Definitions for terms.
-
Term: Skyscraper Technique
Definition:
A link-building method that involves improving upon existing high-performing content to earn backlinks.
-
Term: Digital PR
Definition:
The practice of gaining visibility and backlinks through media exposure and strategic communications.
-
Term: HARO
Definition:
Help a Reporter Out, a platform connecting journalists with sources for quotes and insights.
-
Term: Broken Link Building
Definition:
The technique of finding broken links on a website and offering relevant content as a replacement.
-
Term: Guest Blogging
Definition:
Writing articles for other websites in exchange for backlinks to one's own site.
-
Term: CoCitations
Definition:
When a brand is mentioned alongside other reputable websites, enhancing its authority.
-
Term: BlackHat Tactics
Definition:
Unethical SEO practices that violate search engine guidelines, potentially leading to penalties.