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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does PPC stand for?
💡 Hint: Focus on paying for each click on your ad.
Question 2
Easy
Why is keyword research important?
💡 Hint: Think about how to reach your audience.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is the primary purpose of keyword research in PPC?
- To rank the website in organic search
- To target relevant ads effectively
- To create better ad copy
💡 Hint: Focus on targeting your audience.
Question 2
True or False: The ad auction process only considers bids when displaying ads.
- True
- False
💡 Hint: Remember quality matters in ads.
Solve 2 more questions and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
You have been given a budget of $500 for a PPC campaign. Discuss how you would allocate your budget focusing on keyword bidding and the expected outcomes.
💡 Hint: Consider both the volume of traffic and cost efficiencies.
Question 2
Draft a basic PPC ad for a fictitious online shoe store focusing on conversion. Include a headline, a description, and a call to action.
💡 Hint: Think about what you would want to see if you were the customer.
Challenge and get performance evaluation