4.2 - Best Practices
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Practice Questions
Test your understanding with targeted questions
What does PPC stand for?
💡 Hint: Focus on paying for each click on your ad.
Why is keyword research important?
💡 Hint: Think about how to reach your audience.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the primary purpose of keyword research in PPC?
💡 Hint: Focus on targeting your audience.
True or False: The ad auction process only considers bids when displaying ads.
💡 Hint: Remember quality matters in ads.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
You have been given a budget of $500 for a PPC campaign. Discuss how you would allocate your budget focusing on keyword bidding and the expected outcomes.
💡 Hint: Consider both the volume of traffic and cost efficiencies.
Draft a basic PPC ad for a fictitious online shoe store focusing on conversion. Include a headline, a description, and a call to action.
💡 Hint: Think about what you would want to see if you were the customer.
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