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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
Explain what Pay-Per-Click advertising is.
💡 Hint: Think about how you pay for services like toll roads.
Question 2
Easy
What platform is primarily used for PPC advertising?
💡 Hint: Consider the search engine most commonly used.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What is the main function of PPC advertising?
- To pay only for impressions
- To gain visibility by paying for clicks
- To generate likes on social media
💡 Hint: Think of what you pay for in an online ad scenario.
Question 2
True or False: Quality Score is determined solely by the amount bid on an ad.
- True
- False
💡 Hint: Think about what factors contribute to how ads are ranked.
Solve 1 more question and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Design a mock-up Google Ads campaign for a seasonal sale, outlining goals, target audience, keywords, ad copy, and budget strategy.
💡 Hint: Think through each step we've learned in session.
Question 2
Evaluate the effectiveness of an existing PPC campaign by analyzing key metrics. Propose at least two optimization strategies.
💡 Hint: What are the signs that point to successful or failing ads?
Challenge and get performance evaluation