Practice Chapter Summary - 7 | Pay-Per-Click Advertising | Digital Marketing Basic
K12 Students

Academics

AI-Powered learning for Grades 8–12, aligned with major Indian and international curricula.

Professionals

Professional Courses

Industry-relevant training in Business, Technology, and Design to help professionals and graduates upskill for real-world careers.

Games

Interactive Games

Fun, engaging games to boost memory, math fluency, typing speed, and English skills—perfect for learners of all ages.

Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

Explain what Pay-Per-Click advertising is.

💡 Hint: Think about how you pay for services like toll roads.

Question 2

Easy

What platform is primarily used for PPC advertising?

💡 Hint: Consider the search engine most commonly used.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the main function of PPC advertising?

  • To pay only for impressions
  • To gain visibility by paying for clicks
  • To generate likes on social media

💡 Hint: Think of what you pay for in an online ad scenario.

Question 2

True or False: Quality Score is determined solely by the amount bid on an ad.

  • True
  • False

💡 Hint: Think about what factors contribute to how ads are ranked.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Design a mock-up Google Ads campaign for a seasonal sale, outlining goals, target audience, keywords, ad copy, and budget strategy.

💡 Hint: Think through each step we've learned in session.

Question 2

Evaluate the effectiveness of an existing PPC campaign by analyzing key metrics. Propose at least two optimization strategies.

💡 Hint: What are the signs that point to successful or failing ads?

Challenge and get performance evaluation