Practice Components - 4.1 | Pay-Per-Click Advertising | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does PPC stand for?

πŸ’‘ Hint: Think about how advertisers get charged.

Question 2

Easy

Name one advantage of PPC advertising.

πŸ’‘ Hint: Consider how fast results can appear.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does the acronym PPC stand for?

  • Pay-Per-Click
  • Pay-Per-Contact
  • Pay-Per-Capture

πŸ’‘ Hint: Think about how advertisers are charged for visibility.

Question 2

True or False: Ad Rank is determined solely by the amount of your bid.

  • True
  • False

πŸ’‘ Hint: Consider what other factor is involved.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

If you have a budget of $100 and your average CPC is $2, how many clicks can you expect to get?

πŸ’‘ Hint: Think about how many times you can pay for a click.

Question 2

You notice your CTR is low despite spending a lot on your campaign. What steps could you take to improve it?

πŸ’‘ Hint: Consider what could be making your ads less appealing.

Challenge and get performance evaluation