2 - How Google Ads Works
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Practice Questions
Test your understanding with targeted questions
Define what keywords are in Google Ads.
💡 Hint: Think about what users type into the search bar.
What determines if your ad shows up in a search result?
💡 Hint: Consider how the bidding process works.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What do keywords do in Google Ads?
💡 Hint: Consider what happens when someone types a search term.
Quality Score is based on which of the following?
💡 Hint: What factors make your ad more visible?
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Challenge Problems
Push your limits with advanced challenges
Consider a scenario where two brands bid for the same keyword but have different Quality Scores. How would the auction outcome be affected?
💡 Hint: Think of how ads are ranked beyond just the bid amounts.
You have a low CTR and a high bid in an ad campaign. What strategies could you implement to improve your Quality Score?
💡 Hint: Consider what aspects make users more likely to engage with your ad.
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Reference links
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