5.1 - Important Metrics
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Practice Questions
Test your understanding with targeted questions
What does CTR stand for?
💡 Hint: What metric shows ad engagement?
What is the formula for calculating CPC?
💡 Hint: What two elements do you need to calculate this?
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does CTR measure?
💡 Hint: Think about what the clicks represent in relation to impressions.
True or False: A higher CPC is always desirable for advertisers.
💡 Hint: Consider what CPC reflects about spending.
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Challenge Problems
Push your limits with advanced challenges
Assume you have a total ad budget of $1,000, and your average CPC is $2. How many total clicks can you expect?
💡 Hint: Think about how much you are willing to spend per click.
If an ad has 120 clicks and 800 impressions but is showing a 15% conversion rate, how many conversions are you generating?
💡 Hint: Use the conversion rate as a percentage of the total clicks.
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