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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does CTR stand for?
💡 Hint: What metric shows ad engagement?
Question 2
Easy
What is the formula for calculating CPC?
💡 Hint: What two elements do you need to calculate this?
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What does CTR measure?
- Cost of the ads
- Percentage of clicks
- Ad visibility
💡 Hint: Think about what the clicks represent in relation to impressions.
Question 2
True or False: A higher CPC is always desirable for advertisers.
- True
- False
💡 Hint: Consider what CPC reflects about spending.
Solve and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
Assume you have a total ad budget of $1,000, and your average CPC is $2. How many total clicks can you expect?
💡 Hint: Think about how much you are willing to spend per click.
Question 2
If an ad has 120 clicks and 800 impressions but is showing a 15% conversion rate, how many conversions are you generating?
💡 Hint: Use the conversion rate as a percentage of the total clicks.
Challenge and get performance evaluation