Practice Key Concepts - 2.1 | Pay-Per-Click Advertising | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What does PPC stand for?

💡 Hint: Consider the payment model based on clicks.

Question 2

Easy

What is a keyword?

💡 Hint: Think about what might make your ad show up in search results.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What does PPC stand for?

  • Pay-Per-Click
  • Pay-Per-Customer
  • Pay-Per-Conversion

💡 Hint: Focus on the payment structure.

Question 2

True or False: Ad rank is calculated solely based on the bid amount.

  • True
  • False

💡 Hint: Think about what influences ad placement in search results.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

How would you improve a low-quality score for an ad that has low CTR?

💡 Hint: Consider what factors contribute to ad attractiveness.

Question 2

Given a scenario where two advertisers have the same bid for a keyword, how would Google determine which ad to display first?

💡 Hint: Focus on the importance of ad quality.

Challenge and get performance evaluation