2.1 - Key Concepts
Enroll to start learning
You’ve not yet enrolled in this course. Please enroll for free to listen to audio lessons, classroom podcasts and take practice test.
Practice Questions
Test your understanding with targeted questions
What does PPC stand for?
💡 Hint: Consider the payment model based on clicks.
What is a keyword?
💡 Hint: Think about what might make your ad show up in search results.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What does PPC stand for?
💡 Hint: Focus on the payment structure.
True or False: Ad rank is calculated solely based on the bid amount.
💡 Hint: Think about what influences ad placement in search results.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
How would you improve a low-quality score for an ad that has low CTR?
💡 Hint: Consider what factors contribute to ad attractiveness.
Given a scenario where two advertisers have the same bid for a keyword, how would Google determine which ad to display first?
💡 Hint: Focus on the importance of ad quality.
Get performance evaluation
Reference links
Supplementary resources to enhance your learning experience.