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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What does CTR stand for in PPC advertising?
💡 Hint: Think about what percentage represents engagement.
Question 2
Easy
How is CPC calculated?
💡 Hint: What do you pay for each click?
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What does CTR measure?
- Click-to-Rate
- Click-Through Rate
- Cost Per Click
💡 Hint: Remember what action is taken after viewing an ad.
Question 2
True or False: A higher CPC generally means a more successful ad.
- True
- False
💡 Hint: Think about cost versus effectiveness.
Solve 1 more question and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
You have a PPC campaign with 500 impressions and 25 clicks. Calculate the CTR and discuss its implications for your ad strategy.
💡 Hint: Should you consider changing your approach based on this percentage?
Question 2
Analyze a scenario where lowering CPC from $2.00 to $1.50 leads to less website traffic but higher conversion rates. What would you suggest as an action plan?
💡 Hint: Consider what's more valuable: traffic or conversions?
Challenge and get performance evaluation