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Practice Questions
Test your understanding with targeted questions related to the topic.
Question 1
Easy
What are negative keywords?
💡 Hint: Think about what you don't want your ad associated with.
Question 2
Easy
What does A/B testing involve?
💡 Hint: Focus on the differences in the two versions.
Practice 4 more questions and get performance evaluation
Interactive Quizzes
Engage in quick quizzes to reinforce what you've learned and check your comprehension.
Question 1
What are negative keywords used for?
- To increase impressions
- To prevent irrelevant clicks
- To lower bid amount
💡 Hint: Consider how they affect who sees your ad.
Question 2
A/B testing helps to improve what?
- True
- False
💡 Hint: Think about how variations can lead to better results.
Solve 2 more questions and get performance evaluation
Challenge Problems
Push your limits with challenges.
Question 1
You are managing a PPC campaign for a new local bakery. Outline a basic A/B testing plan for your ad copy, specifying your two versions and the metrics you will track.
💡 Hint: Focus on what unique selling propositions will resonate with your audience.
Question 2
Imagine your ads are receiving high impressions but low clicks. Identify three optimization strategies you would implement to improve the situation.
💡 Hint: Consider what the user sees before they click – the ad copy and landing page condition.
Challenge and get performance evaluation