Practice Step-by-Step - 3.1 | Pay-Per-Click Advertising | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What is the first step in setting up a Google Ads campaign?

πŸ’‘ Hint: Think about what you want to achieve.

Question 2

Easy

List two types of campaigns you can create in Google Ads.

πŸ’‘ Hint: What types were mentioned in class?

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the primary step before creating a Google Ads campaign?

  • Keyword Research
  • Choosing Campaign Goal
  • Writing Ad Copy

πŸ’‘ Hint: What should guide your advertising efforts?

Question 2

True or False: Keyword research is unnecessary if you have a clear campaign goal.

  • True
  • False

πŸ’‘ Hint: Think about how users find ads.

Solve 1 more question and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a detailed plan for a fictional service-based business to set up a Google Ads campaign that focuses on generating leads. Include your chosen goal, campaign type, target audience, and why you chose them.

πŸ’‘ Hint: Think about the service you offer and who your potential clients are.

Question 2

Evaluate how adjusting bids based on performance metrics can influence the outcome of a PPC campaign. Include a specific example.

πŸ’‘ Hint: Consider the relationship between bid amounts, performance, and overall ROI.

Challenge and get performance evaluation