Practice Writing Effective Ad Copy - 4 | Pay-Per-Click Advertising | Digital Marketing Basic
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Practice Questions

Test your understanding with targeted questions related to the topic.

Question 1

Easy

What are the three main components of ad copy?

πŸ’‘ Hint: Think about what catches the viewer's attention first.

Question 2

Easy

How many characters are allowed for the headline in ad copy?

πŸ’‘ Hint: Remember, the headline is crucial for grabbing attention quickly.

Practice 4 more questions and get performance evaluation

Interactive Quizzes

Engage in quick quizzes to reinforce what you've learned and check your comprehension.

Question 1

What is the maximum character limit for a headline in ad copy?

  • 30
  • 60
  • 90

πŸ’‘ Hint: Remember the focus is on short and striking titles.

Question 2

True or False: The display URL in an ad should clearly indicate the destination of a click.

  • True
  • False

πŸ’‘ Hint: Think about transparency for the user.

Solve 2 more questions and get performance evaluation

Challenge Problems

Push your limits with challenges.

Question 1

Create a two-part ad for a new online course in photography. The first part should be a headline, and the second is a descriptive sentence, both incorporating urgency and a unique selling proposition.

πŸ’‘ Hint: Focus on urgency and a specialized feature of the course.

Question 2

Evaluate this ad copy: 'Summer Sale on Shoes Now! Visit Our Store!' What improvements would you suggest?

πŸ’‘ Hint: Ask yourself how to make it more compelling and clear.

Challenge and get performance evaluation