4 - Writing Effective Ad Copy
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Practice Questions
Test your understanding with targeted questions
What are the three main components of ad copy?
💡 Hint: Think about what catches the viewer's attention first.
How many characters are allowed for the headline in ad copy?
💡 Hint: Remember, the headline is crucial for grabbing attention quickly.
4 more questions available
Interactive Quizzes
Quick quizzes to reinforce your learning
What is the maximum character limit for a headline in ad copy?
💡 Hint: Remember the focus is on short and striking titles.
True or False: The display URL in an ad should clearly indicate the destination of a click.
💡 Hint: Think about transparency for the user.
2 more questions available
Challenge Problems
Push your limits with advanced challenges
Create a two-part ad for a new online course in photography. The first part should be a headline, and the second is a descriptive sentence, both incorporating urgency and a unique selling proposition.
💡 Hint: Focus on urgency and a specialized feature of the course.
Evaluate this ad copy: 'Summer Sale on Shoes Now! Visit Our Store!' What improvements would you suggest?
💡 Hint: Ask yourself how to make it more compelling and clear.
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Reference links
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