4. Adopter Categories

Try these first

1. 1.

   Define the term 'Lagggards'.

   Hint

   Think about who is last to embrace new ideas.

2. 2.

   What group comes right after innovators?

   Hint

   Consider who is trying new things shortly after the trendsetters.

3. 3.

   What are the five adopter categories?

   Hint

   Think about the order and characteristics of each group.

4. 4.

   True or False: Laggards are the first to embrace innovations.

   • True
   • False

   Hint

   Reflect on their relation to the adoption curve.

5. 5.

   Analyze a recent technology that you've adopted. Which adopter category do you fit into, and why? Cite examples from your peer group.

   Hint

   Consider your motivations and peer influences.

6. 6.

   Create a strategy for a new product launch targeting the early majority demographic. What steps should be taken based on the knowledge of adopter categories?

   Hint

   Focus on key influencers and testimonials.