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4. Adopter Categories
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13 questions on this section. Wrong answers show you what to read again.
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Mixed questions from across the chapter. Your answers get marked.
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Flashcard drill
3 cards from this lesson. Good the night before a test.
Try these first
- 1.
Define the term 'Lagggards'.
Hint
Think about who is last to embrace new ideas.
- 2.
What group comes right after innovators?
Hint
Consider who is trying new things shortly after the trendsetters.
- 3.
What are the five adopter categories?
Hint
Think about the order and characteristics of each group.
- 4.
True or False: Laggards are the first to embrace innovations.
- True
- False
Hint
Reflect on their relation to the adoption curve.
- 5.
Analyze a recent technology that you've adopted. Which adopter category do you fit into, and why? Cite examples from your peer group.
Hint
Consider your motivations and peer influences.
- 6.
Create a strategy for a new product launch targeting the early majority demographic. What steps should be taken based on the knowledge of adopter categories?
Hint
Focus on key influencers and testimonials.
Exercises
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting
4 more questions available
Enrol freeQuiz
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting
3 more questions available
Enrol freeChallenge Problems
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting