Disaster Preparedness &Planning - Vol 3 | 21. Different Levels of Diffusion by Abraham | Learn Smarter
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21. Different Levels of Diffusion

The chapter delves into the dynamics of innovation diffusion among different adopter categories, emphasizing the distinction between macro and micro-level networks. It highlights how personal networks significantly influence the adoption process, with innovators at the forefront and laggards at the end. Through various examples, the chapter illustrates the complexity of adopter behavior over time and the factors that contribute to their willingness to embrace new technologies.

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Sections

  • 1

    Different Levels Of Diffusion

    This section explores the different levels of diffusion, categorizing adopters into groups such as innovators, early majority, late majority, and laggards, and distinguishes between micro and macro-level networks.

    Learning Practice

  • 1.1

    Micro Level Networks

    This section discusses micro and macro level networks in the context of social influence on innovation diffusion, focusing on laggards and early adopters.

    Learning Practice

  • 1.2

    Macro Level Networks

    This section discusses macro-level networks and their role in the diffusion of innovations through indirect networks, comparing them with micro-level networks.

    Learning Practice

  • 2

    Characteristics Of Innovators

    This section examines the unique traits of innovators, exploring their roles within different adopter categories and how they influence the diffusion of new technologies or ideas.

    Learning Practice

  • 2.1

    Innovator And Conservative Examples

    This section explores the dynamics between innovators and conservatives in the context of adopting new technologies, emphasizing social networks' role in the diffusion process.

    Learning Practice

  • 2.2

    Different Perceptions Based On Time

    This section explores how individual perceptions towards adoption of innovations evolve over time, highlighting categories of adopters and the influence of personal and macro networks.

    Learning Practice

  • 3

    Innovators And External Influence

    This section explores the role of innovators in the diffusion of ideas and the influence of personal and social networks on adoption behavior.

    Learning Practice

  • 3.1

    Personal Networks Vs. System Networks

    This section differentiates between personal networks and system networks, exploring their influence on innovation diffusion.

    Learning Practice

  • 4

    Adopter Categories

    This section explores the various categories of adopters in the innovation diffusion model, including innovators, early adopters, early majority, late majority, and laggards.

    Learning Practice

  • 4.1

    Bell Shaped Curve And Innovativeness

    This section explores the bell-shaped curve of innovativeness, detailing various adopter categories and factors influencing innovation diffusion.

    Learning Practice

  • 4.2

    Threshold Levels

    This section explores the concept of threshold levels in social networks and categories of adopters in the diffusion of innovations.

    Learning Practice

  • 4.2.1

    Threshold Definitions

    This section discusses the concepts of adopter categories, including innovators, laggards, and the influence of micro and macro networks on the diffusion of innovations.

    Learning Practice

  • 4.2.2

    Adoption Network Exposure

    This section discusses the dynamics of adoption networks, differentiating between micro and macro levels of diffusion and the characteristics of different adopter categories.

    Learning Practice

  • 5

    Additional Insights On Adoption

    The section delves into the dynamics of innovation adoption and the varying roles of individuals within different adopter categories.

    Learning Practice

  • 5.1

    Network Threshold Values

    This section discusses network threshold values in the context of innovation diffusion, highlighting different adopter categories and their characteristics.

    Learning Practice

  • 5.2

    Dynamics Of Influence Parameters

    This section explores the dynamics of influence parameters in the diffusion of innovations, categorizing adopters based on their timing and influence.

    Learning Practice

References

19 part b.pdf

Class Notes

Memorization

What we have learnt

  • Innovation diffusion operat...
  • Adopter categories, includi...
  • Exposure to new technologie...

Final Test

Revision Tests