Enrol to start learning
Reading is open to everyone. Enrolling is free, and it is what unlocks the audio lessons, practice tests and progress tracking.
5. Additional Insights on Adoption
This section
Practice test
10 questions on this section. Wrong answers show you what to read again.
Sign up to take itWhole chapter
Revision test
Mixed questions from across the chapter. Your answers get marked.
Sign up to take itQuick
Flashcard drill
2 cards from this lesson. Good the night before a test.
Try these first
- 1.
Name the five categories of innovation adopters.
Hint
Think of the acronym 'IEEMLL'.
- 2.
What is a micro network?
Hint
Consider the size of the community.
- 3.
What are the primary adopter categories?
- Innovators
- Early Majority
- Late Majority
- Innovators
- Early Adopters
- Early Majority
- Late Majority
- Laggards
- Just Laggards
Hint
Remember the acronym 'IEEMLL'.
- 4.
True or False: Macro networks primarily influence adoption through direct personal relationships.
- True
- False
Hint
Think of community size.
- 5.
Propose a strategy for introducing an innovation in a conservative community with many laggards. What steps will you take?
Hint
Think about community trust and initial feedback.
- 6.
Evaluate how cultural factors might influence the adoption rates of innovations in different communities.
Hint
Consider examples from different regions.
Exercises
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting
4 more questions available
Enrol freeQuiz
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting
Get your answers marked and your progress tracked
Enrol freeChallenge Problems
Total Questions
2
Estimated Time
4 min
Passing Score
70%
Instructions
- Read each question carefully
- You can use hints if you need help
- Complete all questions before submitting