4.2. Threshold Levels

Try these first

1. 1.

   Describe what an 'early majority' adopter is in your own words.

   Hint

   Think about how they compare to innovators.

2. 2.

   What characteristics define a laggard?

   Hint

   Consider who they wait for before adopting.

3. 3.

   Which of the following describes Innovators?

   • Take risks to adopt early
   • Prefer to stick with the old ways
   • Adopt only when the majority does

   Hint

   Recall the personal trait of innovators.

4. 4.

   True or False: Laggards are typically the first group to adopt new technologies.

   • True
   • False

   Hint

   Consider the timeline of adoption.

5. 5.

   Evaluate a real innovation you personally experienced. Analyze how your social networks influenced your decision to adopt it and at what threshold level you chose to adopt.

   Hint

   Consider how many friends were using it before you decided to try it.

6. 6.

   Create a timeline chart illustrating the adoption of a popular technology (like smartphones) across different adopter categories. Explain how each category's hesitance or eagerness reflects on their social networks.

   Hint

   Think of when you or your friends got their first smartphone.