12. Disaster Preparedness from Cognitive and Heuristic Perspectives
Disaster preparedness necessitates an understanding of individual cognitive and heuristic processes alongside cultural influences. The discussion underscores that while societal factors shape perceptions of risk, personal decision-making plays a critical role in preparing for disasters. Effective communication, such as utilizing cautionary advertisements, can enhance awareness and mitigate risks associated with disasters.
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What we have learnt
- Disaster preparedness is influenced by both cultural and personal cognitive factors.
- Human decision-making in the context of risk is a complex interplay of individual beliefs and societal pressures.
- Effective communication strategies can improve preparedness against disasters.
Key Concepts
- -- Cognitive Perspective
- The mental processes involved in understanding and decision-making regarding risks and disasters.
- -- Heuristic Approach
- The use of simple, efficient rules or mental shortcuts by individuals to make decisions quickly in the context of risk.
- -- Risk Communication
- The sharing of information about risks and encouraging proactive measures to mitigate those risks.
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