4.1. Bell Shaped Curve and Innovativeness

Try these first

1. 1.

   What is the first category of adopters?

   Hint

   Think about who is the first to try something new.

2. 2.

   Who are considered laggards?

   Hint

   Their name suggests they are slow to adopt.

3. 3.

   What group adopts innovations first?

   • Early Majority
   • Laggards
   • Innovators

   Hint

   Remember the beginning of the bell curve.

4. 4.

   True or False: Early majority adopters typically require more reassurance than early adopters.

   • True
   • False

   Hint

   Think about how we often wait for reviews.

5. 5.

   Discuss how macro-level networks can influence the adoption of a social innovation in a community.

   Hint

   Consider well-known advocacy groups or media stories that can shift perspectives.

6. 6.

   Analyze a case study of a recent technology adoption in your own experience, identifying what category you fell into and the influence of your network.

   Hint

   Think of trends like social media platforms or convenience apps.