4.2.2. Adoption Network Exposure

Try these first

1. 1.

   What is a micro-level network?

   Hint

   Think about your immediate friends and family.

2. 2.

   Name the five adopter categories.

   Hint

   They form a kind of curve, starting from innovators to the last adopters.

3. 3.

   What is a micro-level network?

   • A community-wide influence
   • A personal and direct influence
   • An indifferent network

   Hint

   Think about your friends and family.

4. 4.

   True or False: Laggards adopt innovations before innovators.

   • True
   • False

   Hint

   Recall the sequence of adopter categories.

5. 5.

   Analyze a new technology you have used. Identify your position on the adopter category curve and explain how your social network influenced your decision to adopt it.

   Hint

   Reflect on who in your network has adopted it before you and their opinions.

6. 6.

   Evaluate a recent social movement. Discuss how micro and macro networks facilitated the movement's adoption among different demographics.

   Hint

   Consider both personal and community-wide influences in your analysis.